Performance Marketing Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

At GroupM, we are the world's largest media investment company and part of WPP. We drive performance and innovation at scale for our agencies and clients through GroupM Nexus, the industry's largest community of performance marketing experts. Our team fosters a culture of diversity and inclusion, where everyone is valued and empowered to succeed.

This role reports to Associate Director - Biddable. In this position, you will oversee strategy, planning, implementation, and reporting of performance and digital campaigns across multiple brands. Your goals will include understanding client performance and digital ad operations requirements, implementing seamless workflow processes for performance-based campaigns, and efficiently managing performance team resources. You will also establish trust with in-market teams and mentor them for greater success.

  • Deliver high-impact performance and digital campaigns that exceed client expectations

  • Lead cross-functional teams with clients, internal teams, and media owners

  • Maintain a forum for continuous learning and knowledge sharing

  • Analyze data and optimize campaign performance

The ideal candidate has 1-2 years of relevant experience in performance marketing, a thorough understanding of key biddable mechanisms, and the ability to confidently speak to clients. Fluency in English and Cantonese is required. If you want a future in media and communications, and believe in Hong Kong's vibrant and challenging environment, join us at GroupM.



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