Performance Marketing Professional
2 weeks ago
As a Digital Marketing Specialist at FastLaneRecruit, you will be responsible for driving e-commerce growth, optimizing marketing campaigns, and ensuring optimal user experiences for our online store.
Key Performance Indicators- Measure and analyze campaign performance using metrics such as traffic and return on ad spend (ROAS).
- Develop and execute strategies to improve campaign performance and increase sales.
- Collaborate with the Digital Marketing Manager to align marketing strategies with business goals.
- Stay up-to-date on industry trends and provide competitor analysis to inform digital marketing strategies.
- Independently manage projects and drive results with clear focus on performance marketing objectives.
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing, particularly in e-commerce and performance marketing.
- Proven experience with tech/lifestyle brands, particularly in the US, EU, or AU market.
- Proficiency in digital advertising platforms (Meta, Google Ads, Google Analytics, Pinterest, TikTok).
- Strong analytical skills with the ability to interpret data for informed decision-making.
- Hands-on experience with website management and e-commerce platforms (Shopify is a plus).
- Ability to independently manage projects and meet deadlines.
- Fluent in English and Chinese, with additional languages being a plus.
- Competitive salary based on experience.
- Opportunity to work with a leading tech brand in a growing industry.
- Flexible working arrangements.
- Collaborative work environment with a focus on innovation and growth.
- Health and wellness benefits.
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