Overseas Marketing Manager

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China CoinEx Global Full time

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Role Summary:

If you are a passionate individual about the Blockchain and crypto exchange industry, we encourage you to apply for exciting opportunities Join us to grow with the CoinEx Marketing Planning team.

Job Responsibilities:

  • Develop and execute overseas marketing strategies, leading the localization team to achieve local market share growth.
  • Lead the team in researching and analyzing target markets, and developing marketing plans and PR strategies for products and brand activities.
  • Manage and optimize marketing budgets, ensuring return on investment, and taking responsibility for marketing results.
  • Plan brand schemes such as sponsorships and offline activities, ensuring team execution and increasing user brand stickiness.
  • Manage team performance and personnel allocation, ensuring that market growth meets expectations.
  • Responsible for overseas social media operations, including promotion on SNS platforms such as Instagram, LinkedIn, and Facebook.

Job Requirements:

  • Around 5 years of overseas marketing experience, with market planning experience preferred.
  • Have practical experience in SNS/KOL/offline activities, with expertise in specific business areas and national markets.
  • Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
  • English proficiency as a working language, with excellent communication skills.
  • Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.

We Offer:

Apart from a great career path, we also offer:

  • Permanent Position
  • Co-operative, open and Friendly Teammates
  • Medical Coverage & Body Check
  • Free Snacks & Drinks
  • Competitive Salary and Discretionary Bonus

About CoinEx:

Founded in December 2017, CoinEx is a global cryptocurrency exchange under the ViaBTC Group. Available in 18 languages, CoinEx offers products and services that include spot, futures, margin trading, mining, AMM, and CoinEx Dock, providing simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Public Relations, Marketing, and Advertising

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