Marketing Campaign Specialist
3 days ago
Cyberbay is a cybersecurity startup that empowers organizations to stay ahead of cyber threats. We provide cutting-edge solutions and innovative approaches to help businesses worldwide.
Job DescriptionWe are looking for a Marketing Coordinator to execute high-impact marketing campaigns, grow our online presence, and engage with our B2B audience. This role will play a key part in making Cyberbay the go-to cybersecurity partner for businesses.
Key Responsibilities:- Assist in developing and executing multi-channel marketing campaigns, including social media, email marketing, and content marketing.
- Manage and optimize Cyberbay's social media presence (LinkedIn, Twitter, etc.) to increase brand awareness and audience engagement.
- Support the creation of compelling content, including blog posts, newsletters, case studies, and marketing collateral.
- Collaborate with the sales team to develop lead generation strategies and nurture potential clients.
- Track and analyze key marketing metrics to measure campaign effectiveness and optimize future efforts.
- Conduct market research to identify trends, competitors, and new opportunities in the cybersecurity space.
- Coordinate with designers, agencies, and external partners to ensure consistent branding and messaging.
- 1-3 years of experience in marketing, preferably in B2B or tech startups.
- Strong understanding of digital marketing, social media management, and content creation.
- Experience with marketing tools like HubSpot, Canva, Google Analytics, or LinkedIn Ads is a bonus.
- Self-starter with a creative mindset and the ability to work in a fast-paced environment.
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