Marketing Campaign Specialist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Cyberbay Full time

Cyberbay is a cybersecurity startup that empowers organizations to stay ahead of cyber threats. We provide cutting-edge solutions and innovative approaches to help businesses worldwide.

Job Description

We are looking for a Marketing Coordinator to execute high-impact marketing campaigns, grow our online presence, and engage with our B2B audience. This role will play a key part in making Cyberbay the go-to cybersecurity partner for businesses.

Key Responsibilities:
  • Assist in developing and executing multi-channel marketing campaigns, including social media, email marketing, and content marketing.
  • Manage and optimize Cyberbay's social media presence (LinkedIn, Twitter, etc.) to increase brand awareness and audience engagement.
  • Support the creation of compelling content, including blog posts, newsletters, case studies, and marketing collateral.
  • Collaborate with the sales team to develop lead generation strategies and nurture potential clients.
  • Track and analyze key marketing metrics to measure campaign effectiveness and optimize future efforts.
  • Conduct market research to identify trends, competitors, and new opportunities in the cybersecurity space.
  • Coordinate with designers, agencies, and external partners to ensure consistent branding and messaging.
Requirements:
  • 1-3 years of experience in marketing, preferably in B2B or tech startups.
  • Strong understanding of digital marketing, social media management, and content creation.
  • Experience with marketing tools like HubSpot, Canva, Google Analytics, or LinkedIn Ads is a bonus.
  • Self-starter with a creative mindset and the ability to work in a fast-paced environment.


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