Social Media Specialist

4 weeks ago

Hong Kong Island, Hong Kong SAR China Avature Full time

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

Job Title: Senior Social Media Specialist

Location: Hong Kong

Job Description:

We are seeking a skilled Senior Social Media Specialist with at least 5 years of professional experience to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG). The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.

Key Responsibilities:

  1. Develop, execute, and optimize a comprehensive global social media strategy across platforms (primarily LinkedIn, but possibly X, YouTube, and others) to increase brand visibility and audience engagement.
  2. Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  3. Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  4. Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.

Content Development & Curation:

  1. Produce platform-specific, visually compelling, and engaging content (posts, videos, graphics, etc.) tailored for B2B audiences.
  2. Ensure brand consistency and accurate messaging across all social media platforms.
  3. Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.

Community Management & Engagement:

  1. Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
  2. Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.

Analytics & Reporting:

  1. Use analytics tools to monitor and report on social media performance, providing actionable insights and recommendations for improvements.
  2. Develop reports to highlight achievements, trends, and areas for optimization.

Cross-functional Collaboration:

  1. Partner closely with internal stakeholders, including PR, marketing, and senior leadership, to align social media activities with broader communication and business strategies.
  2. Support key product launches, events, and campaigns with coordinated social media efforts.

Qualifications:

  1. Bachelor's degree in Communications, Marketing, or related field.
  2. Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  3. Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
  4. Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
  5. Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
  6. Highly proficient in English.
  7. Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
  8. Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
  9. Creative mindset with an eye for aesthetics, storytelling, and innovation.
  10. Team player with a proactive, solutions-oriented approach.

Why Join Us?

  1. Opportunity to lead global social media initiatives for a renowned tech organization.
  2. Work with a collaborative and forward-thinking team.
  3. Drive impactful storytelling that resonates with global audiences and builds industry leadership.

If you require an accommodation to complete this application, please contactability@lenovo.com

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