Digital Media Professional
4 days ago
We are seeking a highly skilled Digital Media Professional to lead our social media strategy and drive brand awareness. As a key member of our team, you will be responsible for developing and executing a comprehensive global social media plan that showcases our Solutions and Services Group's (SSG) thought leadership.
Key Responsibilities:
• Develop and optimize a robust social media strategy across platforms (LinkedIn, X, YouTube, etc.) to increase brand visibility and audience engagement.
• Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
• Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
• Track and analyze social media performance metrics to refine strategies and maximize ROI.
Content Development & Curation:
• Produce platform-specific, visually compelling content (posts, videos, graphics, etc.) tailored for B2B audiences.
• Ensure brand consistency and accurate messaging across all social media platforms.
• Stay up-to-date with social media trends and best practices to bring innovative ideas into content plans.
Community Management & Engagement:
• Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
• Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.
Analytics & Reporting:
• Use analytics tools to monitor and report on social media performance, providing actionable insights and recommendations for improvements.
• Develop reports to highlight achievements, trends, and areas for optimization.
Cross-functional Collaboration:
• Partner closely with internal stakeholders to align social media activities with broader communication and business strategies.
• Support key product launches, events, and campaigns with coordinated social media efforts.
Requirements:
• Bachelor's degree in Communications, Marketing, or related field.
• Minimum 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
• Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
• Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
• Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
• Highly proficient in English.
• Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
• Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
• Creative mindset with an eye for aesthetics, storytelling, and innovation.
• Team player with a proactive, solutions-oriented approach.
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