Strategic Marketing Professional

4 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

About Us

Classy Wheeler Limited is a leading telecom carrier and IT solutions company, dedicated to providing innovative services to our customers.

Job Overview

We are seeking an experienced Strategic Marketing Professional to join our team in Hong Kong. This role will be responsible for developing and executing marketing strategies for fixed-line services, driving business growth and revenue targets.

Key Responsibilities

  • Develop and implement marketing plans to achieve performance targets and leading positioning for fixed-line services.
  • Design and execute targeted marketing programs and campaigns to drive customer acquisition and retention.
  • Collaborate with internal departments and external partners to develop customer-oriented marketing logistics, including program documentation, system setup, sales training, and customer communication.
  • Analyze market trends, customer feedback, and performance data to inform marketing strategies and optimize program results.
  • Conduct regular performance reviews with sales channels, fine-tune sales approach, and marketing programs for improved hit rates.
  • Collect customer feedback and continuously improve customer communications.

Additional Responsibilities

  • Launch quarterly marketing programs and campaigns for new customer acquisition, win-back, and upgrade of ICT solutions.
  • Prepare monthly in-depth analysis of existing customer spending, line base, market trends, and provide insights for timely improvement plans and actions.
  • Manage contract retention: analyze existing line base revenue by segment, devise customer management approaches for retention and upsell with relevant solutions.
  • Liaise with sales on day-to-day cross-products offering and pricing, and conduct sales briefings for services and program updates.
  • Explore possible solution partners to devise solution packages and manage vendor relationships.
  • Be accountable for the team's incremental revenue target.
  • Collaborate with marcom colleagues on awareness and communication campaigns, such as seminars, events, collateral production, website content maintenance, etc.

Requirements

  • Bachelor degree in Marketing or related disciplines.
  • At least 5 years' relevant B2B marketing experience, preferably in the telecommunications or IT industry.
  • Strong project management skills, attention to detail, and ability to meet tight deadlines.
  • Creative, positive-thinking, good business sense, analytical abilities, and presentation skills.
  • Proficient in MS Office applications (MS Word, Excel, PowerPoint).
  • Good command of written and spoken English and Cantonese.
  • Candidates with more experience will be considered for a Marketing Manager role.

Compensation Package

The estimated annual salary for this role is HKD 720,000 - HKD 1,080,000, depending on qualifications and experience.

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