Marketing Professional

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Hill's Pet Nutrition Full time
Job Description:

Hill's Pet Nutrition is seeking a talented Marketing Professional to join our team.

Main Responsibilities:

• Assist in developing and executing brand plans and strategies to maximize brand awareness and achieve business goals.
• Work with media and creative agencies to develop strategic media plans and advertising assets.
• Manage ad-hoc branding-related projects when required.
• Develop shopper campaigns for strategic core SKUs and NPD to drive online and offline SOM growth.
• Create or customize shopper programs that help drive traffic, loyalty, conversion, and basket size.
• Collaborate with key accounts and marketing functions to ensure alignment and execution in line with brand strategies.
• Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs.
• Work together with the Senior Brand Manager to build consumer demand through in-depth knowledge of the market, channels, brand, and consumers.
• Assist to plan, develop, execute, and monitor various online and offline marketing campaigns, including digital and social marketing, events, partnerships, and merchandising activities, in line with brand strategies to maximize brand awareness and achieve business goals.
• Work with the internal digital team to revamp the website and develop the customer journey to drive consumer loyalty.
• Work with creative agencies to develop impactful advertising assets to drive consumer demand among pet parents and veterinary profession partners.
• Work closely with the Professional and Veterinary Affairs team on material development for Veterinary customers, with the e-commerce team to help build strong demand generation plans, with customer development teams to manage annual budgets, and manage ad-hoc branding-related projects when required.

Requirements:

• Bachelor's degree in Marketing, Brand Management, Business Administration, or related disciplines.
• Full-function marketing management and execution experience.
• Preferable experience in FMCG, retail (FMCG), nutrition.
• Familiarity with the pet food business is a plus.
• Experience in consumer marketing is a plus.
• Immediate availability is highly preferred.
• Fluent in Cantonese and English.
• Demonstrated ability to effectively manage marketing plan execution with attention to details and strong multitasking capability.
• Ability to think strategically and to identify and resolve problems.
• Ability to manage stressful situations effectively and maintain a positive attitude.
• Good interpersonal skills.
• Excellent communication skills (internal and external, all levels).
• Pursues win-win solutions with persistence, compromise, and respect.
• Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption.
• Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution.
• Digitally savvy and curious, understand the dynamics of eCommerce.
• PC knowledge in MS Excel, Word, and PowerPoint and Chinese processing.

Leadership Competencies:

• Consumer/Customer Focused.

Functional Competencies:

• Cross-Organizational Collaboration.
• Consumer and Shopper Insight.
• Brand Management.

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