Senior Marketing and Communications Professional for Events
1 month ago
Join Informa PLC as a Senior Marketing and Communications Professional for Events, driving the success of our shows through innovative marketing strategies.
About the RoleWe are seeking an experienced professional to lead our marketing efforts, leveraging their expertise in digital marketing, B2B marketing, and events marketing. The ideal candidate will have at least 6-8 years of experience in the events or exhibitions industry, with a strong background in managing web, email marketing, and social media platforms.
The successful candidate will be responsible for designing and executing result-driven marketing campaigns, managing content and social media, developing regional digital and social media strategies, and working closely with key stakeholders to gather audience insights.
Key Responsibilities- Design and execute marketing campaigns to drive attendance and engagement for our shows
- Manage content, social media, and creative agencies to identify market opportunities and generate leads
- Develop digital and social media strategies to build brand awareness and drive sales
- Work with internal teams to gather audience insights and develop data-driven strategies
- Oversee the content management of our digital and social media channels
- At least a Bachelor's Degree/Professional Degree in Business, Marketing, Communications, or related disciplines
- 6-8 years of experience in events or exhibitions industry
- Strong proficiency in MS Word, Excel, PowerPoint, and Outlook
- Experience in managing web, email marketing, and social media platforms (Eloqua, SurveyMonkey, Wordpress, Mailchimp, Google Analytics, Facebook, Instagram, WeChat)
- Good command of English and Chinese
This role offers a competitive salary of $80,000 - $110,000 per annum, depending on experience, along with a range of benefits, including a comprehensive health insurance package, a retirement savings plan, and generous paid time off.
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