Digital Marketing Leader APAC

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

Campaigns Marketing Manager, APAC

Pearson is recruiting a highly skilled marketing professional to lead the development and execution of innovative marketing campaigns that engage educators and students across Asia.

As a Digital Marketing Lead, you will be responsible for creating and implementing data-driven marketing strategies that elevate brand awareness, drive sales growth, and foster meaningful engagement.

You will work closely with cross-functional teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers.

Key Areas of Responsibility:

  • Develop and execute comprehensive B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Lead the development of ABM campaigns, collaborating closely with sales to identify and target high-value accounts and ensure content and messaging are tailored to each account's needs.
  • Enhance and optimize our eCommerce presence, focusing on customer journey improvement, online conversion boosts, and sales growth.
  • Design, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, to ensure best practices, strong targeting, and maximum ROI.
  • Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.


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