Digital Marketing Specialist

2 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time

Company Overview

Hang Seng Bank Limited is a leading financial institution in Hong Kong, committed to delivering exceptional service and providing best-in-class products and services to its customers.

Job Description

As an Assistant Digital Marketing Manager at Hang Seng Bank Limited, you will play a vital role in driving the acquisition and usage of the Bank's digitally enabled products and services. You will be responsible for reinforcing a long-term brand preference online through ATL and BTL marketing campaigns, managing interactions with internal and external parties, and working closely with the greater marketing team and digital agencies to implement consistent standards on digital communications.

Required Skills and Qualifications

  • University degree in Marketing, Business Information System, Communications or a related discipline
  • Minimum of four years' relevant experience, with exposure to financial services industry preferred
  • Creative, constantly look out for new opportunities to achieve business goals digitally
  • Detail-oriented, capable of working independently and under pressure
  • Good communication, interpersonal, analytical and project management skills
  • Knowledge of HTML scripting/JavaScript and media tracking implementation is a plus
  • Proficiency in both English and Chinese

Benefits

Hang Seng Bank Limited offers a dynamic working environment, good career development opportunities, and competitive compensation packages. Our employees enjoy a comprehensive suite of benefits, including medical and dental coverage, retirement savings plans, and employee assistance programs.



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