Digital Asset Marketing Manager

4 days ago


Hong Kong Island, Hong Kong SAR China Matrixport Official Full time

We are Matrixport Official, a digital asset financial services platform with over $10 billion in assets under custody & management. Our team of 300 strong serves both institutional and retail customers across Asia and Europe.

Our mission is to make crypto easy for everyone through our comprehensive suite of innovative and user-friendly crypto investment products and services. Our offerings include Cactus Custody, spot OTC, fixed income, structured products, lending as well as asset management.

We encourage openness and promote transparency, respect, and inclusivity. Every team member has a voice that can be heard. We seek intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and building a better product for the next one billion users.

Key Responsibilities:
  • Develop and execute data-driven marketing strategies to drive user acquisition, retention, and revenue growth.
  • Collaborate with cross-functional teams to identify growth opportunities and develop targeted campaigns to achieve business objectives.
  • Optimize user journeys, conversion funnels, and marketing performance using data analytics.
  • Define KPIs to track the success of growth initiatives and drive continuous improvement.
  • Lead A/B testing and experimentation efforts to improve campaign effectiveness and user engagement.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field. Advanced degree or relevant certifications are a plus.
  • Minimum of 3 years of experience in product management with a focus on growth marketing operations.
  • Strong understanding of digital marketing, user acquisition, retention strategies, and data analytics.
  • Proven track record of developing and implementing successful growth marketing campaigns.
  • Experience with marketing automation tools, A/B testing, and data analytics platforms.


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