Business Growth Manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China OSOME Full time

We're a global fintech company making the lives of entrepreneurs easier.

Our team spans 5 countries, comprising 450+ employees. We've developed an innovative solution combining SaaS with human expertise to provide full-fledged services in real-time.

To support our growth plans, we seek talented professionals excited about joining our dynamic team and ready to take on a challenging role.

About the Role:

Go-To-Market Strategy:

  • Conduct market research for Chinese market strategy.
  • Collaborate with product tech teams on localization projects.
  • Work closely with sales and product teams to improve conversion rates.
  • Analyze campaigns and data to provide actionable insights.
  • Identify opportunities for growth and explore new acquisition channels.

Paid Campaign Management:

  • Lead performance marketing team and develop strategies tailored for Chinese market platforms.
  • Launch, manage, and optimize ad campaigns across multiple regions.
  • Provide creative briefs and collaborate with designers to produce engaging ad assets.

SEO Strategy & Execution:

  • Boost organic traffic for the Chinese market.
  • Develop and implement SEO strategies to improve search rankings for targeted keywords.
  • Conduct keyword research, optimize website content, and ensure SEO best practices.
  • Collaborate with content teams to drive SEO-friendly blogs and landing pages.
  • Monitor and report on SEO performance.

KPIs:

  • Lower CPA for the Chinese market.
  • Improve ROI on paid campaigns and overall Chinese market.
  • Increase organic traffic and search rankings for high-priority keywords.
  • Deliver timely, actionable performance reports.

Requirements:

  • At least 6-7 years experience in integrated growth marketing, ideally from an agency or B2B fintech SaaS background.
  • Proven experience with market growth and deep understanding of the Chinese market.
  • Proven experience managing campaigns on Chinese-focused platforms like Xiaohongshu, WeChat, and Douyin is a must.
  • Strong communication skills in Mandarin and Cantonese.
  • Strong project management and collaboration skills.
  • Demonstrated success in conceptualizing and executing innovative campaigns that deliver measurable impact.
  • Data-driven mindset with an understanding of marketing analytics.
  • Candidates fluent in Mandarin and Cantonese and proficient in Simplified Chinese are a must.
  • Candidates must be proficient in Mandarin, Cantonese, and English.
  • Candidates based in Asia with an Asia working timezone is a must.

What We Offer:

  • The opportunity to join a goal-driven startup with big ambitions.
  • An open, inclusive working environment, with founders deeply-rooted in the startup space.
  • An agile working model focused on goals and performance.
  • International environment with diverse culture.
  • Competitive remuneration package.

Equal Opportunity Statement:

We value diversity and promote equal opportunities for all applicants. Everyone will receive fair consideration for employment without discrimination.



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