Business Growth Manager
3 days ago
We're a global fintech company making the lives of entrepreneurs easier.
Our team spans 5 countries, comprising 450+ employees. We've developed an innovative solution combining SaaS with human expertise to provide full-fledged services in real-time.
To support our growth plans, we seek talented professionals excited about joining our dynamic team and ready to take on a challenging role.
About the Role:
Go-To-Market Strategy:
- Conduct market research for Chinese market strategy.
- Collaborate with product tech teams on localization projects.
- Work closely with sales and product teams to improve conversion rates.
- Analyze campaigns and data to provide actionable insights.
- Identify opportunities for growth and explore new acquisition channels.
Paid Campaign Management:
- Lead performance marketing team and develop strategies tailored for Chinese market platforms.
- Launch, manage, and optimize ad campaigns across multiple regions.
- Provide creative briefs and collaborate with designers to produce engaging ad assets.
SEO Strategy & Execution:
- Boost organic traffic for the Chinese market.
- Develop and implement SEO strategies to improve search rankings for targeted keywords.
- Conduct keyword research, optimize website content, and ensure SEO best practices.
- Collaborate with content teams to drive SEO-friendly blogs and landing pages.
- Monitor and report on SEO performance.
KPIs:
- Lower CPA for the Chinese market.
- Improve ROI on paid campaigns and overall Chinese market.
- Increase organic traffic and search rankings for high-priority keywords.
- Deliver timely, actionable performance reports.
Requirements:
- At least 6-7 years experience in integrated growth marketing, ideally from an agency or B2B fintech SaaS background.
- Proven experience with market growth and deep understanding of the Chinese market.
- Proven experience managing campaigns on Chinese-focused platforms like Xiaohongshu, WeChat, and Douyin is a must.
- Strong communication skills in Mandarin and Cantonese.
- Strong project management and collaboration skills.
- Demonstrated success in conceptualizing and executing innovative campaigns that deliver measurable impact.
- Data-driven mindset with an understanding of marketing analytics.
- Candidates fluent in Mandarin and Cantonese and proficient in Simplified Chinese are a must.
- Candidates must be proficient in Mandarin, Cantonese, and English.
- Candidates based in Asia with an Asia working timezone is a must.
What We Offer:
- The opportunity to join a goal-driven startup with big ambitions.
- An open, inclusive working environment, with founders deeply-rooted in the startup space.
- An agile working model focused on goals and performance.
- International environment with diverse culture.
- Competitive remuneration package.
Equal Opportunity Statement:
We value diversity and promote equal opportunities for all applicants. Everyone will receive fair consideration for employment without discrimination.
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