Senior Marketing Principal for Channel and Distribution Activation

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
About the Role

This position aims to drive business growth through the development and implementation of innovative channel marketing strategies. The ideal candidate will have a strong understanding of local and MCV markets, as well as the ability to analyze data and translate it into actionable insights. Key responsibilities include building close connections with distribution channels, enhancing sales growth through activation activities, and ensuring marketing objectives are well-penetrated into distribution channels and internal stakeholders. The successful candidate will be a strategic thinker with excellent communication and leadership skills, able to motivate and develop a team to achieve business goals.

Responsibilities:
  • Develop and implement a channel marketing strategy that drives business growth and enhances sales performance
  • Build and maintain strong relationships with distribution channels to ensure effective communication and collaboration
  • Collaborate with internal stakeholders to ensure alignment and effective execution of marketing objectives
  • Monitor and analyze channel performance to identify areas for improvement and optimize business results
  • Develop and implement data-driven insights to inform marketing decisions and drive business growth
  • Provide marketing education and support to channel partners to ensure long-term success and engagement
  • Partner with data analytics to translate data into actionable insights and drive business results
  • Be the customer segmentation champion to refresh and promote the model to internal stakeholders
Requirements:
  • University graduate preferably in Marketing or Communications focused
  • Minimum of 14 years' experience in Sales and Marketing, 5+ year of leadership experience coordinating multi-functional teams and cross-channel marketing
  • Good command of written and spoken English and Chinese
  • Computer literate in MS office, Excel and PowerPoint
  • Multi-tasking
  • Positive, passionate, flexible, self-motivated, dynamic
  • Skills in structuring and analyzing data, translating to a story and drive decisions
  • Strategic, creative and able to think out of the box
  • Strong communication, negotiation and presentation skill
  • Strong leadership skill: guide, develop and motivate others
  • Strong problem-solving skill
  • You are required to obtain relevant license if your job involves in regulated activities
About AIA International Limited

AIA International Limited is a leading life insurance company that helps customers and the community live Healthier, Longer, Better Lives. We are committed to making a positive impact on the lives of our customers and the communities we serve. If you share our passion for making a difference, we encourage you to explore this career opportunity.

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