Strategic Business Development Leader
23 hours ago
As a key member of the Insights by Kantar team, you will have the opportunity to drive significant business growth and success.
This role involves focusing on new business development and research, with a strong emphasis on delivering exceptional customer service and driving revenue growth.
Key Responsibilities
- Secure new client logos by selling Insights by Kantar's offerings within designated industries in Hong Kong and the Greater Bay area.
- Identify prospect lists and build customized approaches to engage potential clients proactively.
- Conduct relevant conversations with prospects, focusing on identifying business opportunities and risks from the clients' perspective.
- Work with marketing and other departments to prepare pre-sales materials.
- Provide professional advice to prospects in need of data collection or related market research services.
- Negotiate project and contract terms and successfully close deals.
- Serve as a 'Brand Partner' to clients throughout the sales cycle, delivering flawless customer service.
Research Focus
- Translate insights into engaging stories with clear and concise implications that will help clients make better marketing decisions.
- Lead and collaborate with the research team to understand the latest market trends and insights.
- Use research data to strengthen sales pitches and assist in client consultations.
- Ensure that client needs are met through accurate and comprehensive research findings.
- Stay informed about industry developments to identify potential research opportunities that align with client objectives.
Requirements and Qualifications
- Proven B2B business development experience, ideally in market research, with a proven track record of successes.
- Demonstrated ability to proactively sell, negotiate, convert, and close large business deals.
- Outstanding persuasive selling skills in meetings, pitching, and proposal writing.
- Proficiency in both English and Mandarin (Cantonese proficiency would be a plus).
Additional Information
The successful candidate will have a strong understanding of the market research industry and be able to communicate complex ideas effectively.
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