Strategic Business Leader
3 days ago
About Classy Wheeler Limited
We are a leading company in the industry, and we're looking for a talented individual to join our team as a Strategic Business Leader.
Salary
The estimated salary for this position is HKD 650,000 - HKD 850,000 per annum, depending on experience.
Job Description
In this role, you will be responsible for driving the idea generation and execution of subscription conversion plans, A/B-tests, pricing strategies, local landing pages, and upgrade flow optimizations. You will work closely with the UX team and data analysts to create compelling marketing assets and coordinate with other teams involved in campaign execution, such as payments, web, and performance marketing.
You will also drive research and insights for Premium enhancements in the region, collecting and analyzing data on user behavior, conversion flows, and marketing asset performance to identify opportunities for improvement. Additionally, you will work closely with cross-functional teams, including Marketing, PR, Content Acquisition, and Product, to ensure that we maximize retention and growth opportunities across all business levers.
This is an exciting opportunity to be part of the Premium subscription team and work closely with regional Premium subscription teams to execute subscription growth and retention initiatives. Based in Hong Kong, you will support a pan-regional over-the-top (OTT) video streaming service available in 17 markets, including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar, South Africa, and Middle East countries.
Requirements
To be successful in this role, you will need:
- 5-7 years of relevant experience working in an analytical environment and at least 3+ years in performance-driven online consumer business, i.e., e-commerce, online media, or at a mobile start-up.
- Hands-on experience of subscription conversion campaigns across digital subscription platforms and knowledge of BI tools is definitely an advantage.
- A strategic mind and the ability to drive insights, recommendations, and action plans from qualitative market trends, consumer feedback, and large data sets.
- Self-motivation, independence, and the ability to work effectively with other team members in different regions.
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