Strategic Marketing Leader for Institutional Clients
12 hours ago
About the Role:
We are seeking a seasoned Strategic Marketing Leader to join our team at PFCC Group Limited.
Job Description:
- Marketing Strategy and Execution
- Develop and execute comprehensive marketing strategies to enhance the visibility of our asset management services among institutional clients.
- Collaborate closely with the sales team to address client needs effectively.
- Campaign Management
- Design and execute marketing campaigns across various channels, including traditional media, social, digital, events, partnerships, and promotional materials.
- Monitor and analyze the costs, efficiencies, and ROI of marketing initiatives.
- Market Analysis and Research
- Conduct competitive analysis and track industry trends to strengthen our marketing proposition.
- Provide market insights to inform business decisions.
- Team Collaboration
- Build relationships with internal stakeholders, including investments, compliance, product marketing, and more.
- Foster collaborative marketing efforts that support institutional objectives.
- Vendor Management
- Partner with external vendors, including creative agencies and event organizers.
- Ensure adherence to global standards, processes, and compliance requirements.
- Project Management
- Oversee project management to ensure timely and accurate execution of marketing activities.
- Exceptional attention to detail and deadlines.
Requirements:
- Education and Experience
- University degree.
- Minimum of 8 years of marketing experience in asset management, preferably with a focus on the institutional segment.
- Skill Set
- Proven track record in delivering campaigns across various marketing channels (ATL, BTL, digital, events).
- Familiarity with the Hong Kong and mainland China markets, including local regulations and client profiles.
- Strong understanding of investment terminology and portfolio management concepts.
- Excellent communication skills in both English and Chinese.
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