Marketing Leader for Institutional and Retail Banking Initiatives

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Argyll Scott Full time
About the Role:
We are seeking a seasoned Marketing Manager to drive strategic initiatives within Argyll Scott's institutional and retail banking segments. As a key member of our team, you will develop and execute comprehensive marketing plans that align with our objectives.

Key Responsibilities:
  • Strategic Marketing Planning: Design and implement marketing strategies that focus on the institutional and retail banking segments.
  • Content Development: Create high-quality content, including thought leadership pieces, investment product briefs, and portfolio management insights.
  • Market Analysis: Conduct market research to identify trends, customer needs, and opportunities in financial services.
  • Regulatory Compliance: Ensure all marketing materials adhere to local regulations and industry standards.
  • Stakeholder Collaboration: Work closely with product managers, compliance teams, and external partners to deliver cohesive campaigns.
  • Event Management: Organize and manage webinars, conferences, and networking events to strengthen relationships with institutional clients.
  • Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email campaigns, and social media, to enhance brand visibility.

Requirements:
  • 8 years' experience in asset management marketing, preferably covering the institutional segment.
  • Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.).
  • Experience in HK and mainland China markets with strong understanding of the local regulations.
  • In-depth knowledge of investment terminology and understanding of portfolio management concepts and industry.
  • Excellent communication skills - written and oral English and Chinese.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Banking



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