Global Programmatic Solutions Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MiQ Full time
Job Description

We are seeking a skilled Agency Sales Manager to deepen our partnerships with global holding agencies in Hong Kong. This role is pivotal in positioning MiQ's programmatic solutions as the go-to choice for agencies seeking data-driven, automated, and scalable advertising strategies.

Key Responsibilities:
  • Programmatic Revenue Growth
    • Drive adoption of MiQ's programmatic solutions across assigned holding agencies, focusing on GroupM, Publicis, Omnicom, Dentsu, Havas and so on.
    • Craft tailored proposals that align with agency/client KPIs, leveraging MiQ's strengths in data integration, audience targeting, and cross-channel measurement.
    • Exceed quarterly targets by expanding existing accounts and identifying new opportunities in Hong Kong's competitive market.
  • Agency Partnership Development
    • Build trusted relationships with senior agency leaders (Heads of Programmatic, Trading Desks, Media Directors) to position MiQ as a strategic partner.
    • Educate stakeholders on MiQ's proprietary technology, including our self-serve platform, AI-driven optimization, and privacy-compliant data solutions.
  • Market Leadership & Insights
    • Serve as a programmatic expert, sharing trends (e.g., CTV, cookieless solutions) and insights to differentiate MiQ in agency conversations.
    • Partner with MiQ's analytics team to deliver post-campaign insights that prove ROI and fuel long-term agency loyalty.
  • Cross-Functional Collaboration
    • Work with MiQ's trading, product, and client success teams to ensure seamless campaign execution and innovation.
    • Advocate agencies' needs internally to shape product roadmaps and market-specific strategies.
  • Brand Ambassadorship
    • Represent MiQ at industry events, panels, and agency workshops to amplify our leadership in programmatic advertising.
Qualifications:
  • Experience:
    • 5+ years in programmatic advertising sales or agency account management, with a focus on holding companies (GroupM, Publicis, etc.) in Hong Kong/APAC.
    • Proven success selling programmatic solutions (DSPs, PMPs, CTV) and managing multi-million-dollar agency accounts.
    • Deep knowledge of the programmatic ecosystem, including ad tech (DSPs/SSPs), data partnerships, and attribution modeling.
  • Skills:
    • Strong consultative selling skills with the ability to articulate complex programmatic concepts to non-technical stakeholders.
    • Proficiency in analyzing campaign performance metrics and translating them into compelling narratives.
    • Familiarity with Salesforce, Tableau, or similar tools.
  • Certifications (Preferred):
    • Google Ads, DV360, Trade Desk Edge Academy, or IAB certifications.
  • Education:
    • Bachelor's degree in Marketing, Business, or related field.
  • Language:
    • Fluency in English required; Cantonese or Mandarin proficiency is a plus.


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