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Programmatic Sales Director

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China MiQ Full time
About Us:
MiQ is a leading provider of programmatic advertising solutions, recognized for its innovative approach and expertise in the field. Our team is dedicated to delivering exceptional results and driving business growth for our clients.

Job Summary:
We are seeking an experienced Agency Sales Manager to join our team in Hong Kong. This role involves building and maintaining strong relationships with senior agency leaders, identifying new opportunities, and driving revenue growth through the adoption of MiQ's programmatic solutions.

Responsibilities:
  • Programmatic Sales:
    • Drive adoption of MiQ's programmatic solutions across assigned holding agencies, focusing on GroupM, Publicis, Omnicom, Dentsu, Havas, and so on.
    • Craft tailored proposals that align with agency/client KPIs, leveraging MiQ's strengths in data integration, audience targeting, and cross-channel measurement.
    • Exceed quarterly targets by expanding existing accounts and identifying new opportunities in Hong Kong's competitive market.
  • Agency Partnership Development:
    • Build trusted relationships with senior agency leaders (Heads of Programmatic, Trading Desks, Media Directors) to position MiQ as a strategic partner.
    • Educate stakeholders on MiQ's proprietary technology, including our self-serve platform, AI-driven optimization, and privacy-compliant data solutions.
  • Market Leadership & Insights:
    • Serve as a programmatic expert, sharing trends (e.g., CTV, cookieless solutions) and insights to differentiate MiQ in agency conversations.
    • Partner with MiQ's analytics team to deliver post-campaign insights that prove ROI and fuel long-term agency loyalty.
  • Cross-Functional Collaboration:
    • Work with MiQ's trading, product, and client success teams to ensure seamless campaign execution and innovation.
    • Advocate agencies' needs internally to shape product roadmaps and market-specific strategies.
  • Brand Ambassadorship:
    • Represent MiQ at industry events, panels, and agency workshops to amplify our leadership in programmatic advertising.

Requirements:
  • Experience:
    • 5+ years in programmatic advertising sales or agency account management, with a focus on holding companies (GroupM, Publicis, etc.) in Hong Kong/APAC.
    • Proven success selling programmatic solutions (DSPs, PMPs, CTV) and managing multi-million-dollar agency accounts.
    • Deep knowledge of the programmatic ecosystem, including ad tech (DSPs/SSPs), data partnerships, and attribution modeling.
  • Skills:
    • Strong consultative selling skills with the ability to articulate complex programmatic concepts to non-technical stakeholders.
    • Proficiency in analyzing campaign performance metrics and translating them into compelling narratives.
    • Familiarity with Salesforce, Tableau, or similar tools.
  • Certifications (Preferred):
    • Google Ads, DV360, Trade Desk Edge Academy, or IAB certifications.
  • Education:
    • Bachelor's degree in Marketing, Business, or related field.
  • Language:
    • Fluency in English required; Cantonese or Mandarin proficiency is a plus.

What We Offer:
  • Competitive salary, uncapped commissions, and performance-based bonuses.
  • Global exposure with opportunities to collaborate across MiQ's 20+ offices worldwide.
  • Flexible work culture with a focus on innovation, diversity, and professional growth.
  • Regular recognition for top performers, including trips to global summits and leadership programs.