Programmatic Advertising Solutions Manager
1 week ago
As a Programmatic Advertising Solutions Manager, you will play a pivotal role in deepening MiQ's partnerships with global holding agencies in Hong Kong. Your primary responsibility will be to position MiQ's programmatic solutions as the go-to choice for agencies seeking data-driven, automated, and scalable advertising strategies.
Key Responsibilities:
- Programmatic Revenue Growth:
- Drive adoption of MiQ's programmatic solutions across assigned holding agencies, focusing on GroupM, Publicis, Omnicom, Dentsu, Havas, and so on.
- Craft tailored proposals that align with agency/client KPIs, leveraging MiQ's strengths in data integration, audience targeting, and cross-channel measurement.
- Exceed quarterly targets by expanding existing accounts and identifying new opportunities in Hong Kong's competitive market.
- Agency Partnership Development:
- Build trusted relationships with senior agency leaders (Heads of Programmatic, Trading Desks, Media Directors) to position MiQ as a strategic partner.
- Educate stakeholders on MiQ's proprietary technology, including our self-serve platform, AI-driven optimization, and privacy-compliant data solutions.
- Market Leadership & Insights:
- Serve as a programmatic expert, sharing trends (e.g., CTV, cookieless solutions) and insights to differentiate MiQ in agency conversations.
- Partner with MiQ's analytics team to deliver post-campaign insights that prove ROI and fuel long-term agency loyalty.
- Cross-Functional Collaboration:
- Work with MiQ's trading, product, and client success teams to ensure seamless campaign execution and innovation.
- Advocate agencies' needs internally to shape product roadmaps and market-specific strategies.
- Brand Ambassadorship:
- Represent MiQ at industry events, panels, and agency workshops to amplify our leadership in programmatic advertising.
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