Programmatic Campaign Lead

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Job Description

In this role, you will be responsible for developing and executing global programmatic advertising strategies that drive user acquisition and engagement. You will also lead media strategy and buying across open auctions, preferred deals, private marketplaces (PMPs), and programmatic guaranteed (PG) deals.

Responsibilities
  1. Develop and implement scalable best practices while leveraging emerging technologies like AI to optimize results.
  2. Manage and expand the programmatic DSP ecosystem, introducing and testing new platforms and publisher partnerships to enhance campaign reach and performance.
  3. Implement and monitor automation processes to streamline workflows, reduce manual intervention, and increase operational efficiency.
Requirements
  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition.
  • Experience in TradFi, Crypto, Sports or i-gaming with North America and Europe markets is a strong plus.
  • Proven leadership skills with experience managing teams and complex operations.
  • Highly commercial mindset with a consistent and proven track record in programmatic advertising channel specialization.
  • Familiarity with global acquisition strategies and execution.
  • Proven success in a dynamic, fast-paced environment.
  • Exceptional collaboration skills with the ability to work cross-functionally.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, both written and verbal.


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