Media Buying Strategy Coordinator

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time
Digital Media Buying
We are seeking a highly motivated and detail-oriented individual to join our Programmatic Trading team in Hong Kong. As a Programmatic Trading Executive, you will be responsible for executing campaigns, overseeing day-to-day optimization and monitoring of campaigns, and developing basic yield optimization strategies. This is an exciting opportunity to work with a leading media agency and contribute to the success of our clients.

Responsibilities
  • Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team.
  • Oversee day-to-day optimization and monitoring of campaigns, ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.
  • Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue.

What You'll Be Doing
  • Executing campaigns with Client Development Team and Product & Operations Team.
  • Overseeing day-to-day optimization and monitoring of campaigns.
  • Developing basic yield optimization strategies.

About GroupM

GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology.



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