Marketing Strategy Lead
1 week ago
JC Executive Search is partnering with a leading global brand to find a senior marketing manager. The ideal candidate will have a deep understanding of the Chinese market and experience in developing and executing marketing strategies that drive business results.
Key Responsibilities:
- Develop and implement marketing strategies, including local media and buying strategies.
- Lead the development of annual/multiple-year marketing campaigns and contribute to business reviews.
- Collaborate with cross-functional teams to gather insights and inform marketing decisions.
Requirements:
- Bachelor's degree in marketing or related field, MBA preferred.
- At least 12 years of experience in B2C / FMCG marketing, preferably in southern China.
- Strong analytical and problem-solving skills, with excellent communication abilities.
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