Global User Acquisition Director
4 days ago
We are looking for a highly experienced Programmatic Campaign Lead to join our team. In this role, you will be responsible for developing and executing global programmatic advertising strategies that drive user acquisition and engagement. You will also collaborate closely with cross-functional teams to deliver unified, high-impact advertising strategies.
Main Responsibilities- Develop and lead the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth.
- Collaborate with creative teams to push boundaries in programmatic ad formats, including interactive ads, playable ads, and video creatives optimized for engagement.
- Utilize predictive analytics and AI-powered tools to identify high-value audiences and anticipate market trends.
- Bachelor's degree in Marketing, Business, Finance, or a related field.
- 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition.
- Experience in TradFi, Crypto, Sports or i-gaming with North America and Europe markets is a strong plus.
- Proven leadership skills with experience managing teams and complex operations.
- Highly commercial mindset with a consistent and proven track record in programmatic advertising channel specialization.
- Familiarity with global acquisition strategies and execution.
- Proven success in a dynamic, fast-paced environment.
- Exceptional collaboration skills with the ability to work cross-functionally.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal.
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