Director of Marketing and Business Development

5 days ago

Hong Kong Island, Hong Kong SAR China Zircon Securities (HK) Limited Full time

Director of Marketing and Business Development We are looking for a senior professional to lead the company’s marketing and business development strategy - integrating brand, communications, and growth functions to strengthen our market position and accelerate business expansion across the financial and virtual asset sectors. Key Responsibilities Lead the company’s overall marketing and business strategy planning, defining market positioning, brand direction, and actionable programs in marketing, branding, PR and client development. Organize and oversee the execution of marketing and business development initiatives; establish a structured process from lead generation to deal conversion, ensuring effective cross-department collaboration and achievement of revenue and market-share goals. Conduct market research and competitive analysis, monitor industry developments and regulatory trends, and provide strategic insights to management for decision-making. Develop and implement brand, communications and PR strategies to enhance corporate reputation, strengthen media relations, and manage crisis communications when necessary. Build and optimize departmental systems, processes, and performance standards, fostering a high-performing, results-driven culture. Formulate and manage annual marketing and business development budgets, ensuring efficient allocation of resources and measurable returns. Lead and mentor the team, providing strategic direction, professional training and facilitating cross-functional collaboration to drive growth. Report directly to the Group CEO and Chairman, contributing to group-level strategic planning and business development initiatives. Requirements Bachelor’s degree or above in Finance, Business Administration, Marketing, or related disciplines. Minimum 8 years of experience in the financial, securities or virtual asset industry, including at least 5 years in marketing or business development management. Experience in cross-border or digital marketing is a plus. Proven record of leading diverse teams and balancing brand strategy with measurable sales outcomes. In-depth understanding of the securities, futures, and virtual asset markets. Strong strategic mindset, commercial acumen, and a “can-do” attitude with hands-on execution capability. Native or fluent Mandarin speaker, with strong professional proficiency in English. Excellent cross-departmental collaboration and strategic thinking skills, able to translate market insights into concrete business results. Personal data collected will be used for recruitment purpose only. #J-18808-Ljbffr

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