Customer Segment

5 days ago


Kowloon, Hong Kong SAR China China Construction Bank (Asia) Corporation Limited Full time

Customer Segment & Experience Professional Add expected salary to your profile for insights Manage and grow segment portfolio through product penetration and channel usage Develop competitive customer value proposition for each banking segment & subsegment via personas development Strategize and formulate the effective business model for expanding all segments, including customer segmentation, channel optimization, products offering expansion and communication, etc. Formulate effective servicing model through optimization of omni-channel strategies Develop customer journeys and customer engagement model to drive conversion & loyalty Work closely with frontline sales to ensure proper delivery of customer engagement model to enable excellent customer experience Monitor customers feedback via surveys, complaints, identify areas of improvement and mobilize respective products and channels to deliver improvement actions Enhance customer loyalty and stickiness through customer delight and communication. Proactively retain customer through effective gating process Work with Marketing to articulate effective campaigns to drive segment product take up, loyalty and revenue growth Manage outbound & inbound call sales team to implement marketing campaign and materialize the result by driving segment upgrade and product penetration Requirements Degree holder or above in Business Administration, Marketing or related disciplines Seasoned banker with breadth of experience in retail banking on top of digital developments and commercialization with strong business focus in customer value propositions and segmentation Strong customer centricity to understand customer voice, develop customers insights informed by data analytics Strong business acumen and agility to lead in changing market dynamics Strategic focus with strong analytical and problem-solving skills Strong influencing skills to engage and lead positively in inspiring manner A forward-looking leader with innovative thinking and demonstrated ability to lead change Proficiency in both English, Cantonese & Mandarin, especially in Chinese writing Applicants who are not contacted within 8 weeks may consider their applications unsuccessful and their personal data will be retained by the bank for a period up to two years. All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with the bank’s personal data policies, a copy of which will be provided upon request. China Construction Bank (Asia) Corporation Limited (“CCB (Asia)”) is the comprehensive and integrated commercial banking platform of China Construction Bank Corporation (“CCB”) in Hong Kong. Currently, CCB (Asia) has 38 service outlets in Hong Kong and offers a wide array of banking products and services to customers, including personal banking services, commercial banking services, corporate banking services, private banking services, treasury business and cross-border financial services, etc. We’re inviting high caliber professionals to share our vision and mark our success together. #J-18808-Ljbffr


  • Customer Segments

    5 days ago


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