Segment Marketing Professional, Consumer Banking

5 days ago

Kowloon, Hong Kong SAR China China Construction Bank (Asia) Corporation Limited Full time

Responsibilities Design and deliver creative customer centric and customer value management (CVM) marketing strategies, product cross‑selling and other portfolio growth campaigns by addressing segment characteristics to improve customer profitability, customer loyalty and product penetration rates and to deliver the business objectives. Drive contextual marketing initiatives to address consumer needs through in depth data analysis, meaningful insights generation and timely delivery. Drive and implement integrated marketing communication strategies and initiatives, including segment driven marketing campaign, product launches, banking product promotions, through‑the‑line advertising campaigns, customer events and the production of related marketing collaterals. Collaborate with key internal stakeholders and effectively manage agency, vendor and supplier relationships to maximize service delivery. Ensure all programme/project are strictly adhered to banking practice, compliance and regulatory requirement via discussion and circulation of communication materials. Qualifications University degree in business studies, preferably in marketing or equivalent. At least 5 years of solid experience in a marketing role within banking, wealth management or segment and profound integrated marketing campaign management functions. Good business acumen with sound knowledge and the ability to multi‑task and to establish and drive high‑priority initiatives. Strong project management, interpersonal, communication and negotiation skills; able to interact with cross‑function teams and motivate others to strive for excellence. Experience in liaising with external business partners and suppliers, and seasoned in directing and managing advertising plans and agency work. Self‑motivated, result‑oriented, attentive to details and able to work under pressure in an efficient manner; capable of working independently as well as in a team. Proficiency in English and Chinese (both Cantonese and Putonghua). Applicants who are not contacted within 8 weeks may consider their applications unsuccessful and their personal data will be retained by the bank for a period up to two years. All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with the bank’s personal data policies, a copy of which will be provided upon request. #J-18808-Ljbffr

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