Head, Customer Relationship Management

5 days ago

Kowloon, Hong Kong SAR China West Kowloon Cultural District Authority Full time

Head, Customer Relationship Management (Ref: R6413) The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment. Reports to: Chief Financial Officer Key Accountabilities: Support senior executives in developing and executing the strategies of revamping the digital infrastructure of the West Kowloon Cultural District; Lead the alignment of CRM strategies, data definitions and data management practices across different business segments to improve customer engagement and retention, drive long‑term growth and manage relationship with external stakeholders; Lead the development of segmentation strategies using data analytics techniques for the implementation of CRM initiatives and personalised marketing campaigns; Lead the implementation of the Customer Data Platform and new CRM system, and work with IT to drive the adoption of digital marketing technologies and data analytics; Lead the CRM team to maintain the Customer Data Platform and CRM system; oversee data accuracy and integrity in compliance with relevant rules and regulations; design dashboard to analyse trends and performance; extract insights to enable data‑driven decision‑making processes; and identify opportunities to improve marketing automation for lead generation and conversion; Establish clear metrics to measure and optimise the effectiveness of the CRM initiatives; and provide regular reports and recommendations to internal stakeholders; Manage CRM budget and maximise ROI; Stay updated with industry trends and best practices in CRM technologies and analytics, and drive performance improvement through innovation; Perform any other duties from time to time as the Authority may reasonably direct. The Ideal Candidate should possess: A bachelor’s degree or above in business management, marketing or related discipline, with at least 12 years of relevant experience in CRM or marketing, of which 8 years at managerial level; Proficiency in CRM solutions and data analytics with track record of delivering results; Strong project management skills and execution ability; Excellent interpersonal and stakeholders’ management skills; Pragmatic with strong drives for results with excellent attention to details; Good team spirit with professional traits such as strategic‑minded, high productivity, determination and business acumen; Ability to work independently with self‑motivation and performance orientation; Excellent command of written and spoken English and Chinese. For interested parties, please submit your application with detailed CV on or before the closing date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until the position is filled. Post date: Data collected will only be used for job application processing. The information will be kept up to 24 months and all personal data will be destroyed thereafter. #J-18808-Ljbffr

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