Account Executive

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China DFI Retail Group Full time

1 day ago Be among the first 25 applicants

Regional Talent Acquisition Manager - Tech, eComm, Yuu & Digital @ DFI Retail | IHRP-CP | CEI

Do you want to make a tangible impact for some of the top brands in Hong Kong, serving an engaged membership base of over 5 million? Our DFI Media team is the right place for you

We are an integral part of DFI Retail Group, a leading pan-Asian retailer operating under several well-known brands across food, health and beauty, home furnishings, and more. DFI also operates the yuu brand, the leading loyalty programme in Hong Kong. A digital first platform, partnering with the outstanding retail brands in Hong Kong to deliver a personalized customer loyalty experience.

At DFI Media, we hire the most resourceful and brightest digital marketing and sales talent to make a difference in a fast-moving, dynamic team with a start-up mentality.

The role of Account Executive is responsible for growing our digital media partnerships with key advertisers, FMCG brands, and media agencies. You need to excel in sophisticated business problem solving and client relationship management.

Is this your next challenge in Retail Media Business?

The challenge is to:

  • Plan, coordinate and execute performance marketing and branding campaigns for our advertisers and leading FMCG brands.
  • Write campaign briefs, prepare and submit creatives, develop media plan timing, monitor performance and prepare final campaign reports.
  • Build relationships with our existing advertiser brands, acting as the point of contact for daily campaign execution.
  • Manage day-to-day business with advertisers and banners, crafting trust and driving value for clients.
  • Interact frequently with clients and other internal stakeholders regarding campaign planning, execution, and results.
  • Partner closely with Campaign Management team and Ops team to ensure smooth execution of media campaigns.
  • Ensure accuracy and timeliness in submitting the briefs and visuals to Ops team for setup.
  • Compile campaign reports to understand media promotion efficiency.
  • Collaborate with Sales and Account Management teams to review client accounts and identify new growth opportunities to drive additional advertising revenue.

Do you have experience in Digital Marketing and related fields?

  • Bachelor's degree, preferably in marketing, sales, or advertising; master's degree is a plus.
  • 2+ years of client-facing experience in advertising agency or the retail industry.
  • Past work experience in digital media for FMCG company is an advantage.
  • Knowledge in digital marketing across channels including performance marketing (Meta, Google, Programmatic), CRM (Salesforce, Braze, Insider, GAM), and affiliate marketing.
  • Experience with crafting customer segmentations and target audiences to drive personalized ads with high engagement.
  • Proven track record of balancing multiple ad-hoc client requests and working under pressure.
  • Experience in a fast-paced startup, sales, agency, and/or digital advertising environment.
  • Good understanding and connections in the Hong Kong advertising market.
  • Excellent written, verbal, and communication skills in English and Cantonese, and phenomenal interpersonal skills.
  • Self-motivated and goal-oriented.
  • Fluent in English and Cantonese is mandatory.
  • Candidates with more experience will be considered as Senior Account Executive.

DFI Retail Group is an equal opportunity employer and is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: DFI Retail Group.

Seniority level

Associate

Employment type

Full-time

Job function

Business Development

Industries

Retail

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