Head of Marketing

2 weeks ago


Hong Kong Island, Hong Kong SAR China Nicoll Curtin Full time

Direct message the job poster from Nicoll Curtin

Practice Manager - Quant & Tech at Nicoll Curtin

My client, a rapidly growing APAC FinTech, with a formidable reputation in helping people manage their savings, is expanding their presence in Hong Kong with a new hire for a Head of Marketing. A fantastic opportunity to lead the market launch of one of the most exciting FinTech products in Hong Kong, you will report to the APAC CEO and be responsible for the following:

Responsibilities

  • Develop and implement the localisation strategy, while defining and implementing customer acquisition strategies ensuring the firm's brand resonates completely with the local market.
  • Collaborate with the regional teams and local creative agencies to acclimatise messaging, customer experience and journeys, and ensure content creation across all channels maintains clarity.
  • Identify local preferences and shifts in FinTech adoption, tailoring strategies to align accordingly.
  • Collaborate with Business, Tech and Product teams in regard to overall experience design ensuring the firm's brand is reflected accordingly.
  • Develop referral, incentive, and advocacy programmes related to customer engagement and retention, and optimise media mix across digital, social, outdoor, and partnerships, etc.
  • Oversee launch and always-on campaigns, including performance marketing and traditional advertising channels.
  • Grow and develop relationships with key local influencers, FinTech advocates, and media to boost brand visibility.

Requirements

  • Bachelor's degree in Marketing, Communications or a related field with at least 5 years of experience in brand strategy development.
  • Proven experience in maximizing sales, market reach, and community growth and in various marketing channels/strategies, and managing successful PR campaigns, etc.
  • In-depth understanding of the Hong Kong market, including consumer behaviour, financial habits, and digital trends
  • Solid experience launching and scaling brands in Hong Kong, preferably in FinTech, Banking, Insurance, etc.
  • Proven track record working with and managing agencies
  • Data-driven, with the ability to translate insights into actionable strategies
  • Proven team player/collaborator, comfortable working across teams and geographies.
  • Fluency in both English and Cantonese is essential for this role.
Seniority level

Director

Employment type

Full-time

Job function

Marketing and Business Development

Industries

Financial Services and Banking

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