Head of Marketing

3 weeks ago

Hong Kong Island, Hong Kong SAR China Mox Bank Full time

Mox is built by and for the ones who aspire to live life to the fullest – we call them Generation Mox The name Mox reflects the endless opportunities we can create, - Mobile eXperience; Money eXperience; Money X (multiplier), eXponential growth, eXploration… it's all up for us to define together.

Why Mox

Everything at Mox – from our products, features, to rewards – is designed based on customer research, tailor made for your needs. We care about what customers care about, especially in data security and privacy. Data ethics is core to everyone here at Mox. Mox rewards you with an array of banking and lifestyle benefits. Who says banking can't be fun?

Who are we looking for?

We're looking for a Head of Marketing who will lead a team of high performing and passionate marketers to power our exponential growth. Along the way, you will build a customer obsessed, tech-enabled brand that is activated and brought to life with deep local relevance. With more than 550,000 customers since our launch in September 2020, you will be part of a team set to reimagine banking, with the goal of becoming the global benchmark in digital banking.

Responsibilities:

  • Formulate the strategy to Mox's marketing initiatives that will drive customer and business growth, and materialise the vision through impactful and flawless campaign execution.
  • Orchestrate across parallel brand, partnership, performance, and product marketing activities to maximise synergies and ensure adherence to brand tonality and customer experience strategy.
  • Build and protect Mox to become the most loved banking brand in Hong Kong.
  • Stay abreast of the latest trends, identify, and create the business case for channel, partnership, event, and cultural opportunities that can accelerate our growth and reinforce brand leadership.
  • Not only be guided and make data driven decisions, but also lead initiatives that will blend technology with data to extensively utilise marketing automation for personalisation.
  • Lead our In-House Creative Team to ensure quality outputs and manage capacity accordingly.
  • Partner with the Marketing Technology Squad to prioritise the product backlog that meets constantly changing marketing needs without losing focus for strategic builds.
  • Take a hands-on approach whenever needed, from jumping in to draft messages to customers, to taking cross-functional leadership whether executing marketing materials through fulfilment of rewards, to whatever the calling to ensure the bank is delivering an aligned customer experience.
  • Maintain and enforce the marketing governance policies to ensure all activities and deliverables meet expected standards and compliant to applicable regulations and bank processes.
  • Mentor and grow a high performing team, developing our talent bench that can support growth of the bank, and build resilience to the knowledge base.
  • Be a strong collaborator with excellent stakeholder management and negotiation skills.
  • Track and manage assigned budgets.

Requirements:

  • Minimum 15+ years of marketing experience overseeing integrated marketing strategies and campaign, ideally from banking or experience in fast-paced B2C digital/tech environments.
  • Proven track record across brand, digital, and direct marketing. Experience with Salesforce Marketing Cloud will be a plus.
  • Deep insight into the Hong Kong consumer marketing landscape, you are the go-to person for market knowledge and cultural trends.
  • Attention to detail, organised yet comfortable with ambiguity, with a flexible mindset to work under a fast-paced business and market environment.
  • Excellent written and verbal communications in both Chinese and English.
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