Global Marketing Head
2 weeks ago
On behalf of a fast growing international food manufacturing client, we are searching for a Global Marketing Director or Manager to be based in Hong Kong. The Global Marketing Director / Manager will drive marketing initiatives and activities to build the brand across different key markets.
KEY RESPONSIBILITIES- Formulating the overall marketing strategy and communication strategy for the brand.
- Lead consumer insights and market trend assessment and partner with culinary team to develop product offerings.
- Accountable for metrics such as revenue, market share, brand health and other marketing related KPIs.
- More than 10 years of work experience in a marketing / brand management role in a regional and / or global capacity with ownership over multiple markets.
- Previous experience in Food Manufacturing, QSR, consumer food products preferred.
- Experience in Chinese cuisine would be an advantage.
- Marketing experience in reputable consumer brands or retail business would also be an advantage.
- Strong business acumen and growth mindset with agility is very important.
- Fluency in Cantonese or Mandarin AND English with strong presentation skills.
- Must be open to Travel (30%), work in matrix environment.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesRestaurants and Food and Beverage Services
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