Global Marketing Director

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China CoinEx Global Full time

At CoinEx Global, we are seeking a skilled Overseas Marketing Manager to join our team. The successful candidate will be responsible for developing and executing overseas marketing strategies, leading the localization team to achieve local market share growth.

Key Responsibilities:

  • Develop and execute comprehensive overseas marketing plans, leveraging market insights and research to drive business growth.
  • Lead the localization team in researching and analyzing target markets, identifying opportunities for expansion and implementing effective marketing strategies.
  • Manage and optimize marketing budgets, ensuring return on investment and taking responsibility for marketing results.
  • Plan and execute brand schemes, including sponsorships and offline activities, to increase user brand stickiness and drive business growth.
  • Manage team performance and personnel allocation, ensuring that market growth meets expectations.

Requirements:

  • Around 5 years of overseas marketing experience, with market planning experience preferred.
  • Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
  • English proficiency as a working language, with excellent communication skills.
  • Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.

About CoinEx Global:

CoinEx Global is a global cryptocurrency exchange under the ViaBTC Group, available in 18 languages and offering products and services that include spot, futures, margin trading, mining, AMM, and CoinEx Dock. We provide simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions.



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