Digital Marketing Director

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time
Job Description:
MCG Talent is on the lookout for a Paid Search Director to join a leading global blockchain/crypto firm. As a Paid Search Director, you will be responsible for developing and executing high-performing paid search strategies across multiple markets. You will lead a team of specialists, manage large budgets, and optimize campaigns to maximize ROI.

This role is ideal for a strategic thinker with a deep understanding of the fintech, crypto, or i-gaming sectors.

Key Responsibilities:
  • Develop and implement a comprehensive paid search strategy aimed at driving user acquisition and engagement.
  • Manage and optimize large-scale PPC campaigns across platforms such as Google Ads and Bing.
  • Utilize data analytics and performance insights to enhance bids, ad copy, landing pages, and conversion rates.
  • Stay informed about industry trends, algorithm changes, and competitor strategies to maximize campaign effectiveness.
  • Collaborate closely with cross-functional teams, including product, analytics, and creative, to align paid search efforts with broader marketing goals.
  • Oversee budget management, forecasting, and reporting on key performance metrics.
  • Lead and mentor a team of paid search specialists, fostering a culture of innovation and excellence.


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