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Head of Growth Marketing

3 weeks ago


Hong Kong Island, Hong Kong SAR China Mox Bank Full time

Mox Bank Overview

We're a digital bank built by and for those who aspire to live life to the fullest – Generation Mox. Our name reflects the endless opportunities we can create – Mobile eXperience, Money eXperience, Money X (multiplier), eXponential growth, eXploration… it's all up for us to define together.

Our customers care about data security and privacy. We design our rewards based on customer research, tailor-made for their needs. Banking doesn't have to be boring

We're seeking a seasoned Head of Marketing to lead our team of high-performers and drive our exponential growth. You'll develop a customer-obsessed, tech-enabled brand that resonates deeply with our local audience. With over 550,000 customers, you'll be part of a team revolutionising banking.

Job Description:

  • Drive customer and business growth through innovative marketing strategies.
  • Lead our marketing team to execute parallel brand, partnership, performance, and product marketing activities.
  • Become the most beloved banking brand in Hong Kong.
  • Identify and capitalise on opportunities that fuel our growth and strengthen our brand position.
  • Leverage technology and data to enhance marketing automation and personalisation.
  • Collaborate with the Marketing Technology Squad to address evolving marketing needs.
  • Take a proactive approach in messaging, stakeholder management, and cross-functional leadership.
  • Maintain and enforce marketing governance policies to ensure quality and compliance.
  • Mentor and grow a high-performing team, developing our talent bench.
  • Excel in stakeholder management and negotiation.
  • Effectively manage assigned budgets.

Essential Qualifications:

  • Minimum 15+ years of marketing experience, preferably in banking or fast-paced B2C digital/tech environments.
  • Proven track record in brand, digital, and direct marketing, with Salesforce Marketing Cloud experience a plus.
  • Deep understanding of the Hong Kong consumer marketing landscape.
  • Strong analytical skills, with attention to detail and comfort in ambiguous situations.
  • Excellent written and verbal communication skills in both Chinese and English.