Head of Loyalty | CRM campaigns, partnership, analytics

Found in: Talent HK C2 - 1 week ago

Hong Kong, Hong Kong SAR China King Deux Search & Consulting Full time

King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

Follow us for updates on the exceptional clients we represent. Stay up-to-date on industry news and get your career consultation scheduled at kingdeux.com



About Your Company

Head of Loyalty | CRM campaigns, partnership, analytics

We are recruiting on behalf of a leading retail corporation headquartered in Hong Kong, with a strong presence in both Hong Kong and China. Renowned for their expertise in developing and managing large-scale member ecosystems and loyalty programs, they are seeking an exceptional individual to join their team as the Head of Loyalty. Leading a team of 10-12 professionals, you will spearhead the development and execution of comprehensive CRM strategies and campaigns. This strategy will be instrumental in supporting the company's membership program and driving data-driven decision-making processes.


Responsibilities

  • Develop and execute a comprehensive CRM program and strategy that enhances customer engagement, retention, and loyalty, aligned with business objectives.
  • Lead and manage a team of CRM professionals, providing guidance, coaching, and development opportunities to drive high performance and achieve departmental goals.
  • Oversee the design, implementation, and optimization of CRM campaigns and initiatives, leveraging customer data and insights to deliver personalized and targeted communications.
  • Utilize business intelligence tools and analytics to analyze customer behaviour, identify trends, and drive data-driven decision-making to optimize CRM efforts.
  • Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of CRM processes and initiatives.
  • Establish and nurture strategic partnerships with external vendors, agencies, and technology providers to enhance CRM capabilities and drive innovation.
  • Monitor and optimize CRM performance metrics, tracking customer satisfaction, retention rates, and overall effectiveness of CRM initiatives.
  • Stay abreast of industry trends, best practices, and emerging technologies in CRM and customer experience to drive continuous improvement and innovation.
  • Develop and manage CRM budgets, ensuring efficient allocation of resources and cost-effectiveness.
  • Drive a customer-centric culture within the organization, championing the importance of CRM and fostering a customer-focused mindset across all departments.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree preferred.
  • Minimum of 10 to 12 years of proven experience in a leadership role within CRM, customer experience, or marketing, with a track record of successfully managing teams and driving results.
  • In-depth knowledge of CRM principles, strategies, and best practices, with a strong understanding of customer lifecycle management and segmentation.
  • Proficiency in leveraging CRM platforms, data analytics, and business intelligence tools to drive customer insights and inform decision-making.
  • Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and translate insights into actionable strategies.
  • Demonstrated ability to develop and execute CRM programs and campaigns that deliver measurable results, including customer retention, engagement, and revenue growth.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and build relationships with internal and external stakeholders.
  • Proven experience in partnership management, including negotiating and managing relationships with vendors, agencies, and technology providers.
  • Strong leadership and people management skills, with the ability to motivate and develop a high-performing team.
  • Ability to work in a fast-paced, dynamic environment, managing multiple priorities and deadlines.
  • Strong strategic thinking and problem-solving abilities, with a proactive and innovative mindset.
  • Proficiency in written and spoken English, Cantonese, and Mandarin.



How To Apply / Refer a Friend

Interested parties, please send relevant CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly. Please note that only shortlisted applicants will be contacted.

  • CRM Executive

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China XGATE Full time

    KEY RESPONSIBILITIES:Key accounts servicing and developmentUnderstanding client’s business for formulating and achieving their CRM strategy and/or business objectivesDevelop and implement customer loyalty program and related initiativesParticipate in data analysis to generate insights and actionable solutions for the businessAble to handle information...

  • Regional Marketing and CRM Executive

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China Chloé Full time

    Summary of Position: Support Retail activities with the aim to maximize client’s loyalty and to establish the brand’s excellence is Customer Service and to drive traffic to boutiques as the indisputable reference in luxury. Coordinate PR activities in all aspects related to ensure the maximization of the exposure and SOW in the markets according...

  • Regional Marketing and CRM Executive

    Found in: beBee jobs HK - 2 weeks ago

    Hong Kong, Central and Western District, Hong Kong SAR China Richemont Full time

    Summary of Position:Support Retail activities with the aim to maximize client's loyalty and to establish the brand's excellence is Customer Service and to drive traffic to boutiques as the indisputable reference in luxury. Coordinate PR activities in all aspects related to ensure the maximization of the exposure and SOW in the markets according to the Global...

  • Associate CRM Manager

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China Ralph Lauren Full time

    Position Overview Essential Duties & Responsibilities Overview: The Assistant CRM Manager / Senior CRM Specialist at Ralph Lauren will report directly to the Lead of CRM, GCSEA and will be responsible for providing support to the local marketing team in implementing the CRM program. This role is crucial in driving customer acquisition, engagement...

  • Regional Marketing and CRM Executive

    Found in: beBee S HK - 2 weeks ago

    Hong Kong, Hong Kong SAR China Richemont Full time

    Summary of Position: Support Retail activities with the aim to maximize client’s loyalty and to establish the brand’s excellence is Customer Service and to drive traffic to boutiques as the indisputable reference in luxury. Coordinate PR activities in all aspects related to ensure the maximization of the exposure and SOW in the markets according to...

  • Regional Head of Partnership

    Found in: Talent HK C2 - 2 weeks ago

    Hong Kong, Hong Kong SAR China Infobip Full time

    The focus of this role is to contribute to the growth of APAC regions by optimal development and management of partnership programs with the goal of increase revenue generated by existing partners. Job Responsibilities: Definition of target partner list for the different markets and regions Strategic planning of partner recruitment goals, targets, budget...

  • Head of Usage, Rewards and Partnerships – Unsecured Lending – Wealth and Personal Banking

    Found in: Talent HK C2 - 2 weeks ago

    Hong Kong, Hong Kong SAR China HSBC Full time

    Some careers grow faster than others. If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you...

  • CRM Specialist/ Senior CRM Specialist

    Found in: Talent HK C2 - 2 weeks ago

    Hong Kong, Hong Kong SAR China Crypto.com Full time

    Responsibilities Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies Assist CRM Manager in planning and executing CRM & campaign programs Leverage customer data to drive upsell and expand user usage Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user...

  • Senior Manager

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China Langham Hospitality Group Full time

    Job Summary . Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under The Langham Hotels and Resorts , Cordis Hotels and Resorts and Ying'nFlo brands. It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. Key...

  • Assistant Manager

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China Langham Hospitality Group Full time

    Job Summary . Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under The Langham Hotels and Resorts , Cordis Hotels and Resorts and Ying'nFlo brands. It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. Key...

  • Senior Associate, CRM

    Found in: Talent HK C2 - 2 weeks ago

    Hong Kong, Hong Kong SAR China Klook Travel Technology Limited (客路旅遊科技有限公司) (Hong Kong) Full time

    About Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality...

  • Senior Manager, CRM Marketing

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China AXA Group Full time

    The CRM Marketing Senior Manager will serve as the functional head for the CRM Marketing Team. This role will support the Customer Strategy and Insights Director in the following areas: MAIN PURPOSE OF THE JOB: Developing and implementing the CRM Marketing Strategy to enhance customer engagement through proactive communication and marketing automation....

  • Manager - Marketing (CRM and Trade Marketing), SHISEIDO

    Found in: beBee S HK - 4 weeks ago

    Hong Kong, Hong Kong SAR China Shiseido Full time

    Responsibilities: Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers Drive CRM innovations to increase customer revisit and loyalty Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business...

  • Manager - Marketing (CRM and Trade Marketing), SHISEIDO

    Found in: Talent HK C2 - 2 weeks ago

    Hong Kong, Hong Kong SAR China Shiseido Full time

    Responsibilities: Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers Drive CRM innovations to increase customer revisit and loyalty Develop and implement the Trade Marketing strategy to...

  • Manager - Marketing (CRM and Trade Marketing), SHISEIDO

    Found in: beBee S HK - 2 weeks ago

    Hong Kong, Hong Kong SAR China Shiseido Full time

    Responsibilities: Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers Drive CRM innovations to increase customer revisit and loyalty Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business...

  • Senior CRM Assistant, Marketing

    Found in: Talent HK C2 - 1 week ago

    Hong Kong, Hong Kong SAR China Mapletree Full time

    Senior CRM Assistant, Marketing & Promotions, Festival Walk, Hong Kong Employment Type: Permanent Location: Hong Kong The Role Job Responsibilities Support the team on regular data tracking and report generations of loyalty programme of the shopping mall Support the team on campaign setting on CRM system to ensure a smooth logistics...

  • Marketing Manager

    Found in: beBee S HK - 2 weeks ago

    Hong Kong, Hong Kong SAR China Hypebeast Full time

    Popbee is a female-driven platform in Asia that offers daily updated news, exclusive features, editorials, and fresh trend developments in womenswear and lifestyle. Established in 2008, the platform consistently delivers visually impactful, thought provoking and curated content that resonates with Gen Z women.Responsibilities:Define and execute annual CRM...

  • Marketing Manager

    Found in: beBee S HK - 3 weeks ago

    Hong Kong, Hong Kong SAR China Hypebeast Full time

    Popbee is a female-driven platform in Asia that offers daily updated news, exclusive features, editorials, and fresh trend developments in womenswear and lifestyle. Established in 2008, the platform consistently delivers visually impactful, thought provoking and curated content that resonates with Gen Z women.Responsibilities:Define and execute annual CRM...

  • Marketing Manager

    Found in: beBee jobs HK - 2 weeks ago

    Hong Kong, Central and Western District, Hong Kong SAR China Hypebeast Full time

    Popbee is a female-driven platform in Asia that offers daily updated news, exclusive features, editorials, and fresh trend developments in womenswear and lifestyle. Established in 2008, the platform consistently delivers visually impactful, thought provoking and curated content that resonates with Gen Z women.Responsibilities:Define and execute annual CRM...

  • Senior Partnerships Manager

    Found in: Talent HK C2 - 2 weeks ago

    Hong Kong, Hong Kong SAR China HSBC Full time

    Some careers have more impact than others. If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Customer...