Manager - Marketing (CRM and Trade Marketing), SHISEIDO

1 month ago


Hong Kong, Hong Kong SAR China Shiseido Full time

Responsibilities:

  • Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers

  • Drive CRM innovations to increase customer revisit and loyalty

  • Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

  • Ensure database is segmented effectively for targeted marketing activities in respect to local behaviours

  • Liaise with various functional teams to streamline customer journey and ensure strategies are aligned

  • Initiate and implement CRM activities including customer database development, automated lifecycle program and multi-channel consumer events

  • Work with different functions to ensure CRM program is executable at POS level and strategic direction is aligned with operational needs

  • Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets

  • Create GWP and premiums for regular CRM and trade promotion

  • Manage usage and forecast of promotion materials and monitor monthly promotion budget

  • Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions

 

Requirements:

  • Degree holder in Marketing or other related discipline

  • Minimum 6-8 years’ relevant experience in marketing particularly in the field of CRM and Trade Marketing

  • Self-motivated, result-oriented, strong ownership, strong collaboration with internal & external stakeholders, consumer centricity

  • Strong sense on retail dynamics. Analytical and sensitive to numbers

  • Ability to measure and monitor performance of marketing campaigns, and assess against ROI and KPIs

  • Knowledge of Salesforce would be advantageous

  • A good team player. Experience in team management and coaching skills

  • Good command of English and Chinese (Cantonese & Mandarin)

 

 



  • Hong Kong, Hong Kong SAR China Shiseido Full time

    Responsibilities: Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers Drive CRM innovations to increase customer revisit and loyalty Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business...

  • Assistant IT Manager

    1 month ago


    Hong Kong, Hong Kong SAR China Maxx Marketing, Inc Full time

    Job DescriptionWe are seeking a knowledgeable Assistant IT Manager with specialized experience in ERP and CRM systems to support our IT department. The successful candidate will be responsible for overseeing the integration, maintenance, and continuous improvement of our ERP and CRM software. This role involves working closely with various departments to...


  • Hong Kong, Hong Kong SAR China AXA Group Full time

    The CRM Marketing Senior Manager will serve as the functional head for the CRM Marketing Team. This role will support the Customer Strategy and Insights Director in the following areas: MAIN PURPOSE OF THE JOB: Developing and implementing the CRM Marketing Strategy to enhance customer engagement through proactive communication and marketing automation....


  • Hong Kong, Hong Kong SAR China West Kowloon Full time

    The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.You will be responsible for:leading as the technical solution owner of CRM and digital marketing solutions to...


  • Hong Kong, Central and Western District, Hong Kong SAR China Richemont Full time

    Summary of Position:Support Retail activities with the aim to maximize client's loyalty and to establish the brand's excellence is Customer Service and to drive traffic to boutiques as the indisputable reference in luxury. Coordinate PR activities in all aspects related to ensure the maximization of the exposure and SOW in the markets according to the Global...


  • Hong Kong, Hong Kong SAR China KerryFlex Supply Chain Solutions Ltd Full time

    Responsibilities Lead, develop and execute trade marketing plans to achieve sales targets and increase market shares Identify business opportunities and missing gaps Support sales teams in promotion planning and execution Consolidate monthly demand forecast with inventory team Monitor trade marketing spending Analyze and evaluate promotion...


  • Hong Kong, Hong Kong SAR China Guerlain Full time

    Position Main Tasks 1. Trade Marketing: Understand HQ direction and work with regional marketing team to adapt the best fit to all trade marketing, pricing, promotion, trade plans, events to support the team in developing 360 Trade marketing strategies and plans for top line business growth. In charge of marketing tools updates and efficiently...


  • Hong Kong, Hong Kong SAR China Clorox Full time

    Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: Responsible for developing, deploying...

  • Senior CRM Manager

    3 weeks ago


    Hong Kong, Central and Western District, Hong Kong SAR China Randstad Hong Kong Full time

    about the company.We're currently collaborating with a leading global cryptocurrency organization in finding a Senior CRM Manager. The individual will be responsible in managing a team of marketing/CRM specialists in driving and formulating strategic and creative CRM strategies on a global scale achieve short to long term objectives in member acquisition,...


  • Hong Kong, Hong Kong SAR China Suntory Beverage & Food France Full time

    Job Responsibilities Support Trade Marketing Manager to execute trade marketing activities of SBFH beverage & Health Enrichment products Lead and implement in-store display materials from planning, artwork development, production to roll-out execution independently. Assist Trade Marketing Manager to develop and execute trade activation programs,...

  • Assistant Manager

    6 days ago


    Hong Kong, Hong Kong SAR China Kerry Pharma (Hong Kong) Limited Full time

    Responsibilities Initiate trade marketing strategies and drive implementation excellence Be an active ambassador of Trade & Shopper to both internal & external stakeholders Drive the development of Point of Sales Communication based on Shopper insights Provide timely and quality analysis and reports with insight on business performance, competitor...


  • Hong Kong, Hong Kong SAR China Securities and Futures Commission Full time

    Home Career Why the SFC Join us as an experienced professional Current Openings Manager - Supervision of Markets (Market Analysis) Manager - Supervision of Markets (Market Analysis) Ref.: SFC/M/SOM/MA/240513 Reporting to the Senior Manager, the Manager will...

  • Travel Retail

    2 weeks ago


    Hong Kong, Hong Kong SAR China Shiseido Full time

    Overview: Shiseido Travel Retail Asia Pacific is looking for a Education Assistant Manager. The Education Assistant Manager, based in HK, is responsible for driving and executing the education strategies , of the  CLÉ DE PEAU BEAUTÉ [CPB] & THE GINZA [TGB]  , through the development and delivery of consumer-centric retail training for our travel...

  • Senior CRM Manager

    3 weeks ago


    Hong Kong, Hong Kong SAR China Randstad Hong Kong Full time

    about the company.We're currently collaborating with a leading global cryptocurrency organization in finding a Senior CRM Manager. The individual will be responsible in managing a team of marketing/CRM specialists in driving and formulating strategic and creative CRM strategies on a global scale achieve short to long term objectives in member acquisition,...

  • Associate CRM Manager

    4 weeks ago


    Hong Kong, Hong Kong SAR China Ralph Lauren Full time

    Position Overview Essential Duties & Responsibilities Overview: The Assistant CRM Manager / Senior CRM Specialist at Ralph Lauren will report directly to the Lead of CRM, GCSEA and will be responsible for providing support to the local marketing team in implementing the CRM program. This role is crucial in driving customer acquisition, engagement...


  • Hong Kong, Hong Kong SAR China Australia and New Zealand Banking Group Limited (ANZ) Full time

    Head of Local Markets Rates Trading, Hong Kong Head of Local Markets Rates Trading, Hong Kong Req ID: Department: Insto Markets Franchise Trading Division: Institutional Location: Hong Kong About the Role At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of...


  • Hong Kong, Hong Kong SAR China Dior Full time

    Regional Assistant Client Marketing Manager Position Build and Facilitate Regional Clienteling Community Develop a strategic action plan to build a strong, interactive Clienteling Community across the region Facilitate networking and knowledge sharing among community members Identify and integrate best practices and innovative clienteling...

  • CRM Executive

    4 weeks ago


    Hong Kong, Hong Kong SAR China XGATE Full time

    KEY RESPONSIBILITIES:Key accounts servicing and developmentUnderstanding client’s business for formulating and achieving their CRM strategy and/or business objectivesDevelop and implement customer loyalty program and related initiativesParticipate in data analysis to generate insights and actionable solutions for the businessAble to handle information...


  • Hong Kong, Hong Kong SAR China Christian Dior Couture Full time

    Position Build and Facilitate Regional Clienteling Community Develop a strategic action plan to build a strong, interactive Clienteling Community across the region Facilitate networking and knowledge sharing among community members Identify and integrate best practices and innovative clienteling approaches into the regional strategy Establish and...

  • Marketing Manager

    2 days ago


    Hong Kong, Central and Western District, Hong Kong SAR China Randstad Hong Kong Full time

    about the company.Our client is a reputable retailer with significant presence in the menswear sector. To cope with its expansions, they are currently looking for a Marketing Manager to join and bring in new inspirations on overall marketing and branding the team.Reporting to the General Manager, you will be managing a close-knit team with experienced...