Senior CRM Manager

2 weeks ago


Hong Kong, Hong Kong SAR China Randstad Hong Kong Full time

about the company.

We're currently collaborating with a leading global cryptocurrency organization in finding a Senior CRM Manager.

The individual will be responsible in managing a team of marketing/CRM specialists in driving and formulating strategic and creative CRM strategies on a global scale achieve short to long term objectives in member acquisition, engagement and retention.

about the job.

  • Responsible for end-to-end CRM campaigns and strategy to drive and achieve objectives for user acquisition and retention and platform usage
  • Collaboration with internal teams to ensure go-to-market strategies are aligned and executed in a timely manner
  • Analysis on insights, campaigns and member's behaviours to formulate retention and acquisition strategies to bridge gaps and increase conversion for member acquisition and retention
  • Responsible in managing and leadin the team to ensure objectives are reached with growth across different individauls in the team
  • Manage customer segmentation to ensure successful delivery of tailored communications in all user touchpoints (email, app, push notification, sms etc.)skills & experiences required.
    • Degree holder
    • Minimum 8 years of experience in CRM marketing in growth, acquisition and performance
    • Experience in CRM from Fintech or Crypto is a bonus but not a must
    • Experience in delivering end-to-end CRM campains focusing on growth and retention
    • Strong analytical skills, project management and communication skills
    • Experience in a leadership role with team management responsibilities is preferred
    • Excellent command of English; additional language is a bonus
    • Self-motivated, relationship-oriented and creative mindset
    • Welcome candidates from non-crypto securities trading backgroundInterested candidates, please click 'Apply' or send updated resume to Tommy Wong at tommy.wong@randstad.com.hk

      experience

      8 years

      skills

      finance, brokerage. CRM, acquisition, retention, growth, performance, Fintech, crypto, currency, loyalty, engagement, manager, director, startup, partnership, marketing, regional, global, APAC

      qualifications

      .

      education

      Bachelor Degree


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