Senior Associate, CRM

Found in: Talent HK C2 - 2 weeks ago


Hong Kong, Hong Kong SAR China Klook Travel Technology Limited (客路旅遊科技有限公司) (Hong Kong) Full time

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs -  P ush boundaries,  A sk For and Give Feedback,  T ake Ownership, and  H elp Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you'll do Be the subject matter expert of Klook CRM stack comprising third party marketing automation & segmentation tools and multiple in-house solutions Support the team in designing and implementing lifecycle campaigns to grow and nurture customers Monitor, analyse and optimise CRM performance, By working with analytics, supply and local functions to dig out insights for driving performance uplift globally Drive A/B testing and workout the experiment framework to improve the channel efficiency together with domestic task forces and E-Commerce operations Set-up regular dashboards and reporting to visualise channel performance and to identify potential issues Explore new channel to improve customer engagement level What you'll need Minimum of 2 years' relevant experience in Marketing, preferably Loyalty Marketing Hands-on experience in marketing cloud / marketing automation tools, including but not limited to Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable or MoEngage Be curious with data, able to understand customer journeys and take respective actions to optimise overall experience/performance. Understanding of Google Analytics and SQL is an advantage Logical and analytical mindset to implement workflow, data rules and audience logic Basic understanding of HTML and CSS is a plus A highly motivated, dynamic and innovative team player with excellent interpersonal, communications, organisational and problem-solving skills Fluency in both written and spoken English, Chinese is a plus
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