Senior Executive/ Assistant Manager, CRM

Found in: Talent HK C2 - 1 week ago


Hong Kong, Hong Kong SAR China Vita Green Health Product Company Limited Full time

From day-to-day, you'll...

  • Work closely with Brand, Sales and Digital teams to plan, develop and execute CRM strategy and customer roadmap to acquire, grow and nurture customers;  
  • Be Creative, advice on elevating customer journey and engagement strategy, ensure smooth customer journey within Vita Green; 
  • Lead a small team to partner with different Vita Green brands; 
  • Personalized communication and offer by working with Marketing team to build compelling message and content, set up customer journey with Marketing Automation tools; 
  • Develop A/B and multivariate tests to fine tune campaign flows, channels segments and messages;  
  • Define campaign performance metrics, measure performance, monitor KPIs and derive actionable insights; 
  • Monitor, analyse and optimise brand and campaign performance, by working with cross functional teams and Business Intelligence, dig out insights for driving performance uplift; 
  • Maintain a joint campaign calendar across multiple brands and optimize for campaign synergies and ensure it is aligned with the corporate level contact strategy; 
  • Explore and identify opportunities for joint promotions with potential partners to increase member acquisition and offer more value to existing members 

Requirements

You'll be a great talent, if you are…

  • Degree holder in Business, Marketing or similar field with at least 5 years working experience in CRM field, preferably in Retail / FMCG industry, less experience will be considered as Senior CRM Executive; 
  • With proven record in implementing CRM program, campaign management and customer lifecycle management; 
  • Experience working with external agency, e.g. Creative agency and external vendor; 
  • Hands on experience with CRM / Marketing Automation / BI & visualization tools (e.g. Oracle ORCE, Eloqua, Tableau); 
  • Customer Centric mindset; 
  • Strong data analytic skills, capable of interpreting ad performance data and providing improvement recommendations;  
  • Proactive, detail minded and able to work independently in the fast-paced environment; 
  • Good communication and presentation skills to all level of stakeholders; 
  • Self-driven with can-do attitude and ability to deliver quality output 

Benefits

  • Flexible work arrangement and casual wear work environment
  • Enjoy different special leaves - birthday leave, anniversary leave, examination leave & travel leaves
  • Fun working culture with challenges to learn and grow together
  • Rapid growth opportunities for strong performers
  • Chance to work on cutting-edge transformation or migration projects

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