Senior CRM Manager

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Randstad Hong Kong Full time

about the company.

We're currently collaborating with a leading global cryptocurrency organization in finding a Senior CRM Manager.

The individual will be responsible in managing a team of marketing/CRM specialists in driving and formulating strategic and creative CRM strategies on a global scale achieve short to long term objectives in member acquisition, engagement and retention.

about the job.

Responsible for end-to-end CRM campaigns and strategy to drive and achieve objectives for user acquisition and retention and platform usage Collaboration with internal teams to ensure go-to-market strategies are aligned and executed in a timely manner Analysis on insights, campaigns and member's behaviours to formulate retention and acquisition strategies to bridge gaps and increase conversion for member acquisition and retention Responsible in managing and leadin the team to ensure objectives are reached with growth across different individauls in the team Manage customer segmentation to ensure successful delivery of tailored communications in all user touchpoints (email, app, push notification, sms etc.)skills & experiences required.Degree holderMinimum 8 years of experience in CRM marketing in growth, acquisition and performance Experience in CRM from Fintech or Crypto is a bonus but not a must Experience in delivering end-to-end CRM campains focusing on growth and retention Strong analytical skills, project management and communication skills Experience in a leadership role with team management responsibilities is preferredExcellent command of English; additional language is a bonusSelf-motivated, relationship-oriented and creative mindset Welcome candidates from non-crypto securities trading backgroundInterested candidates, please click 'Apply' or send updated resume to Tommy Wong at
experience 8 years
skills finance, brokerage. CRM, acquisition, retention, growth, performance, Fintech, crypto, currency, loyalty, engagement, manager, director, startup, partnership, marketing, regional, global, APAC
qualifications .
education Bachelor Degree

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