Regional Assistant Client Marketing Manager

Found in: Talent HK C2 - 2 weeks ago

Hong Kong, Hong Kong SAR China Christian Dior Couture Full time

Position

Build and Facilitate Regional Clienteling Community Develop a strategic action plan to build a strong, interactive Clienteling Community across the region Facilitate networking and knowledge sharing among community members Identify and integrate best practices and innovative clienteling approaches into the regional strategy Establish and lead monthly meetings to discuss progress, challenges, and opportunities in clienteling. Facilitate knowledge sharing and collaborative problem-solving among team members.

Clienteling Training and Coaching Co-work with L&D team to develop comprehensive training programs for clienteling practices Conduct regular training sessions for community members and boutique managers and staff Provide ongoing coaching and support to enhance client engagement skills

Host Yearly Regional Clienteling Seminars Organize and host seminars once a year, focusing on latest trends, tools, and strategies in clienteling Coordinate with experts and internal leaders to provide insightful content and presentations Manage logistics, budget, and participant engagement for the seminar

CRM Programs & Campaigns Oversee the implementation of global CRM programs within the region Monitor and evaluate the effectiveness of the programs, and make necessary adjustments Create and execute regional CRM campaigns per business needs Collaborate with local marketing teams to ensure local campaigns are aligned with regional business direction Analyze program & campaign performance and conduct regular review with markets to identify action items and future initiatives to deliver CRM and business KPIs

Omni-channel CRM Projects Work closely with local CRM team and APAC CSC team to implement e-clienteling actions and Coordinate with central teams to enhance the e-clienteling module with existing CRM systems Monitor and analyze the effectiveness of e-clienteling initiatives; Co-construct the roadmap with cross-function teams to develop a Social CRM strategy for APAC Work with local teams to source the right tool on Social CRM to meet business and CRM objectives Collaborate with other function teams to integrate CRM tactics into social media platforms

This position is either Assistant Manager or Manager level depending on individual's experience.


Profile

Education & Professional Qualifications University graduate in Marketing related discipline Minimum 8 years’ relevant working experience in marketing and CRM, with a significant focus on client engagement and community building. Experience gained in luxury retail business and fashion house is preferred In-boutique experience is an advantage Qualities Strong leadership skills with experience in managing teams and projects Excellent organizational and project management capabilities Exceptional communication skills, both written and verbal Ability to effectively train and coach individuals and teams Strong networking and relationship-building skills Ability to develop strategic marketing plans and adapt them to regional needs Innovative and creative thinking with a focus on client engagement Familiarity with CRM systems and data-driven marketing strategies Ability to communicate effectively with different stakeholders Ability to work effectively in a multicultural environment Proactive and self-motivated with a results-driven approach Ability to adapt quickly to changing environments and trends Ability to maintain a professional demeanour, working gracefully with others even when under pressure Energetic and able to multitask, able to meet aggressive deadlines under pressure with limited resources Skills General computer literacy and strong in Excel and PowerPoint. Strong knowledge in using CRM systems and tooling Communication skills: Strong Presentation Skills in English Language ability: English, Cantonese & Mandarin

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