Marketing Manager

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Hypebeast Full time

Popbee is a female-driven platform in Asia that offers daily updated news, exclusive features, editorials, and fresh trend developments in womenswear and lifestyle. Established in 2008, the platform consistently delivers visually impactful, thought provoking and curated content that resonates with Gen Z women.

Responsibilities:

Define and execute annual CRM marketing strategy by aligning with business objectives and key KPIs. Develop key strategies on client acquisition, retention, and re-activation. Creation and implementation of high-performing creative marketing campaigns via eDMs, messaging, social media.Oversee client database completeness, accuracy, growth, maintenance, and insights. Utilise CRM database and other tools to ensure successful campaign management and data analytics.Generate CRM reports and work closely with local marketing teams on execution of loyalty program activities. Develop and execute digital marketing strategies with post activities evaluation.Continuous monitoring and reporting of campaign performance and translating data into meaningful insights to all levels of the organization. Keep abreast of industry and consumer trends, advancements in technology, and new social media platforms and tools.Explore and develop partnership programs that can help to maximise business opportunity.Develop and consolidate action plans for regional & local events.Responsible for the overall planning, budgeting, and implementation of events (including physical, digital, and omni), from pre-event futurespective, on-site event management to post-event retrospective. Handle logistics arrangement for various types of events to ensure a smooth execution for all events and deliver events in best quality & outcome.Requirements:Degree holder, preferably in Marketing, Business Administration or related discipline.5+ years of related working experience in relevant industries e.g. fashion, beauty, consumer products, etc.Strong knowledge of the social media landscape with a good understanding of CRM systems, campaign management and data warehousing.Experience in executing various sizes of events, either from in-house or in an agency.Solid experience in database marketing, customer segmentation and analysis, preferably from in-house brands.Excellent analytical, problem-solving skills and numerical sense.Excellent verbal and written communication in both Chinese and English.Team player with excellent interpersonal and communication skills.Able to handle multi-tasks and coordinate with a number of stakeholders on given tasks.Less experienced candidates will be considered as Senior Marketing Executive. If you think you've got what it takes, please provide your portfolio, cover letter, CV and expected salary. This position is based in Hong Kong. Candidate must be eligible to work in Hong Kong. Personal data collected is for recruitment purpose only.
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