Strategic Marketing Leader for Asia Pacific Region

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Job Description

We are seeking a highly motivated and experienced marketing professional to join our team as Campaigns Marketing Manager, APAC. In this role, you will play a pivotal part in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

Key Responsibilities:
  • Campaign Planning and Execution: Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Account-Based Marketing (ABM): Lead the development and execution of ABM campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
  • Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
  • Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
Requirements:
  • Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment.
  • Strong understanding of digital marketing channels, tools, and performance metrics.
  • Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences.
  • Exceptional project management skills with the ability to prioritize and meet deadlines.
  • Strong analytical skills to track performance and make data-driven recommendations.
  • Excellent collaboration and communication skills.
About Us:

Pearson is one of the 10 most innovative education companies of 2022. We add life to a lifetime of learning so everyone can realize the life they imagine. We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential.



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