Strategic Marketing Leader for Asia Pacific Region

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Job Description

We are seeking a highly motivated and experienced marketing professional to join our team as Campaigns Marketing Manager, APAC. In this role, you will play a pivotal part in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

Key Responsibilities:
  • Campaign Planning and Execution: Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Account-Based Marketing (ABM): Lead the development and execution of ABM campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
  • Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
  • Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
Requirements:
  • Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment.
  • Strong understanding of digital marketing channels, tools, and performance metrics.
  • Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences.
  • Exceptional project management skills with the ability to prioritize and meet deadlines.
  • Strong analytical skills to track performance and make data-driven recommendations.
  • Excellent collaboration and communication skills.
About Us:

Pearson is one of the 10 most innovative education companies of 2022. We add life to a lifetime of learning so everyone can realize the life they imagine. We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential.

  • Head of Asia Pacific Marketing

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Coface Full time

    About the JobWe are seeking a highly skilled and experienced Director to lead our marketing strategy in the Asia Pacific region. As Regional Head of Marketing and Communications, you will be responsible for developing and implementing a comprehensive marketing strategy to position Coface as a global leader in trade credit risk management.You will lead a team...

  • Asia Marketing Director

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Invesco Asia Pacific Full time

    At Invesco Asia Pacific, we are dedicated to delivering an investment experience that helps people get more out of life. As one of the world's leading global investment management firms, headquartered in Atlanta, GA, we spread across 26 countries and with over 8400 dedicated employees.We are solely focused on helping investors worldwide achieve their...

  • Marketing Manager, Asia-Pacific Region Leader

    3 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

    Job SummaryPearson is seeking a skilled Marketing Manager to lead our marketing efforts in the Asia-Pacific region. The ideal candidate will have a proven track record of driving successful marketing campaigns and developing strategic partnerships.About the RoleThis role involves planning, executing, and optimizing full-funnel B2B and D2C marketing campaigns...

  • Regional Marketing and Communications Leader

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Coface Full time

    About the CompanyCoface, a global leader in trade credit risk management, empowers businesses across the Asia Pacific region through our strong global presence and commitment to excellence.We are dedicated to helping businesses succeed in a dynamic economic environment. Our innovative solutions enable us to provide unparalleled services to our clients,...

  • Asia Pacific Regulatory Affairs Expert

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Accuray Asia Ltd Full time

    Job DescriptionWe are looking for an experienced Regulatory Affairs Specialist, Asia Pacific Region to join our team at Accuray Asia Ltd.The primary responsibility of this role is to support obtaining medical device pre-market regulatory approvals to ensure market access for Accuray products and services in Asia Pacific.The key areas of focus for this...

  • Strategic Sourcing Manager, Asia Pacific

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time

    About the RoleWe are seeking an experienced Strategic Sourcing Manager to join our Asia Pacific team. As a key member of our Procurement Department, you will build and manage relationships with internal clients and vendors who support our requirements across the region.Key ResponsibilitiesDetermine product specifications and requirements through...

  • Head of Sales and Marketing Asia Pacific

    24 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China CALC Full time

    About the RoleThis is a high-profile position that requires strategic leadership to drive business growth in the Asia Pacific region.

  • Asia Pacific Medical Device Compliance Specialist

    3 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Accuray Asia Ltd Full time

    About the RoleThis position reports to the Director of Accuray Regulatory and Quality, Asia Pacific Region and is located in Hong Kong. As a Regulatory Affairs Specialist, you will be responsible for preparing, submitting, and managing regulatory applications required for product market approvals in the Asia Pacific Region.You will also be responsible for...

  • Regional Digital Editor in Chief for Asia-Pacific Region

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Tatler Asia Full time

    Tatler Asia is seeking a visionary Regional Digital Editor in Chief to lead the digital content strategy across Asia-Pacific region. This role will drive audience growth, engagement, and monetization through innovative content solutions and data-driven strategies.Key Responsibilities:Develop and implement a forward-thinking digital content strategy for the...

  • HR Director for Asia Pacific Region

    16 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

    Job OverviewThe HR Director for Asia Pacific Region will lead the development and implementation of our People strategy in the region. This includes designing and delivering global People programs/processes and working closely with the People leadership team and other stakeholders to shape and deliver policies and initiatives in accordance with Brunswick's...

  • AP Region Market Access Specialist

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Accuray Asia Ltd Full time

    Position OverviewAccuray Asia Ltd is seeking a highly qualified Regulatory Affairs Specialist, Asia Pacific Region to support the company's growth and expansion in the Asia Pacific market.The primary responsibility of this role is to prepare, submit, and manage regulatory applications required for product market approvals in Asia Pacific Region.The ideal...

  • Asia Pacific Medical Device Compliance Expert

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Accuray Asia Ltd Full time

    Role Summary:This position requires a highly skilled Regulatory Affairs professional to support the preparation and submission of regulatory applications for product market approvals in the Asia Pacific Region.The ideal candidate will have a deep understanding of Asia Pacific regulations and standards applicable to medical device market clearance, as well as...

  • Clinical Specialist in Asia Pacific

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China The Edge Partnership - The Edge in Asia Full time

    The Edge Partnership - The Edge in Asia is seeking a highly skilled clinical specialist to join its team in the Asia Pacific region. As a senior clinical support professional, you will play a pivotal role in supporting the company's business expansion and ensuring the successful development and launch of new medical devices.About the Company:The Edge...

  • Asia Pacific Marketing Lead

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Cision Full time

    Asia Pacific Marketing LeadWe are seeking a highly motivated and experienced marketing professional to lead our performance marketing efforts in the Asia Pacific region.The successful candidate will have a strong understanding of digital marketing trends and technologies, as well as experience in developing and executing comprehensive marketing...

  • Regional Operations Manager

    5 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Wharf Hotels Full time

    Job DescriptionAs Vice President Operations, you will be responsible for driving business growth and excellence across our hotels in the Asia Pacific region.About the RoleThe ideal candidate will have extensive experience in hotel operations, preferably with a strong background in leadership roles. Your expertise will be invaluable in developing and...

  • Medical Device Regulatory Expert, Asia Pacific

    3 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Accuray Asia Ltd Full time

    Job OverviewWe are seeking a highly skilled Regulatory Affairs Specialist to join our team in the Asia Pacific region. The ideal candidate will have experience in obtaining medical device pre-market regulatory approvals and will be responsible for ensuring market access for Accuray products and services in the region.The successful candidate will author...

  • Strategic Sourcing Expert, Asia Pacific

    5 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time

    The Bloomberg Terminal provides fast and accurate business and financial information to over 315,000 customers worldwide. Our global terminal customers rely on our proprietary high-quality hardware to access our terminal and make critical decisions. Bloomberg's Supply Chain is a dynamic global organization, supporting our terminal internal and external...

  • Regional Sales Lead Asia Pacific

    2 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China CQG, Inc. Full time

    CQG, Inc. is seeking an experienced professional to fill the role of Regional Sales Lead Asia Pacific.About the RoleThis is an exceptional opportunity to lead a highly skilled team of sales professionals, driving business growth and expansion in the Asia Pacific region. The successful candidate will be responsible for developing and executing sales...

  • Vice President – Sales and Marketing, Asia Pacific

    1 day ago

    Hong Kong, Central and Western District, Hong Kong SAR China CALC Full time

    (Senior) Vice President – Sales and Marketing, Asia Pacific (Working Location: Asia) Drive new business revenue by developing new customers, originating placement deals and progressing new business opportunities in aircraft leasing, sales, and remarketing; Lead lease negotiations, contract structuring, and collaborate with internal teams to facilitate...

  • Asia-Pacific Marketing Leader

    5 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Lululemon Athletica Full time

    About this Role\We're seeking an experienced Creative Director to lead our Brand Creative team in Asia-Pacific. As a key member of our Global Brand Creative team, you'll be responsible for driving the creative direction of design-focused initiatives, campaigns, and integrated marketing efforts.\The ideal candidate will have 7+ years of experience at the...