Strategic Sales and Marketing Director

21 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Airlines Ltd Full time

Seeking a highly experienced and accomplished sales and marketing professional to lead our team in the Vancouver market.

Hong Kong Airlines Ltd is an energetic company with rapid expansion, providing opportunities for career growth and development. If you are prepared to grow with us, we encourage you to apply for this challenging role.

About Us:

We are a dynamic airline offering professional training and career development opportunities. Our vision is to provide exceptional customer service and drive revenue growth through innovative sales and marketing strategies.

Job Description:

This is a senior leadership role that requires a strong understanding of the Vancouver market and local customer preferences. You will be responsible for developing and implementing sales and marketing strategies locally aligned with the company's overall business objectives.

  • Strategic Planning:
  • Develop and execute sales and marketing plans to achieve revenue targets and maximize market share.
  • Conduct market research to identify trends, opportunities, and competitive threats in the airline industry.
  • Provide direction and sales targets to HX sales team.
  • Achieve revenue targets and drive business growth.
  • Establish and maintain strong relationships with key stakeholders, including travel agencies, corporate clients, and industry partners.
  • Monitor HX sales performance and implement corrective actions as needed.
  • Marketing Initiatives:
  • Oversee the development and execution of marketing campaigns, promotions, and events to enhance brand awareness and customer engagement.
  • Collaborate with HQ to optimize online presence and drive customer acquisition through various digital channels.
  • Local Market Expertise:
  • Leverage strong local networks to identify partnership opportunities and enhance the airline's presence in the Vancouver market.
  • Stay informed about local market trends, customer preferences, and regulatory changes that may impact sales and marketing efforts.
  • Budget Management:
  • Analyze return on investment (ROI) for marketing initiatives and adjust strategies accordingly.
  • Utilize data analytics to measure the effectiveness of sales and marketing strategies.
  • Prepare regular reports for senior management on sales performance, market trends, and competitive analysis.

Qualifications:

  • Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
  • Minimum of 7-10 years of experience in sales and marketing within the airline or travel industry.
  • Proven track record of achieving sales targets and driving revenue growth.
  • Strong understanding of the Vancouver market and local customer preferences.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to think strategically and execute tactically.
  • Proficiency in data analysis and marketing analytics tools.
  • Strong negotiation skills and the ability to build relationships with key stakeholders.

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