Senior Sales Director, Tourism Attractions

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China nextRoles Full time
About the Company

nextRoles is seeking a seasoned Senior Sales Manager to spearhead the sales and business development efforts for an upcoming shopping mall featuring licensed IP attractions. This role is pivotal in building the sales ticketing platform and establishing strong partnerships with external Online Travel Agency (OTA) partners.

About the Role

This is a dynamic and results-driven position that requires a strong understanding of the OTA landscape and experience in managing partnerships with OTAs. The successful candidate will be responsible for strategically boosting sales and forecasting revenue while managing the full P&L for this business unit.

Key Responsibilities

  • Lead the creation and implementation of a comprehensive sales platform for the shopping mall and its attractions.
  • Establish and maintain strategic partnerships with external OTA partners to drive ticket sales and enhance visibility.
  • Develop and execute innovative sales strategies to maximize revenue and market penetration for the attractions within the shopping mall.
  • Analyze market trends and sales data to forecast revenue, set sales targets, and prepare regular performance reports.
  • Manage the full P&L for the business unit, ensuring profitability and financial sustainability.
  • Collaborate closely with the group IT team to refine operational processes, enhance user experience, and implement technology solutions that support sales efforts.
  • Conduct market research to identify opportunities for growth, track competitor activities, and adapt strategies accordingly.
  • Develop initiatives to enhance customer engagement and satisfaction, ensuring a positive experience at all attractions.
  • Mentor and lead a sales team, fostering a culture of high performance and accountability.

Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
  • 8 years or above proven experience in sales and business development, preferably within the Tourism, Hospitality or Hotel sectors.
  • Strong understanding of the OTA landscape and experience in managing partnerships with OTAs.
  • Demonstrated ability to develop and execute successful sales strategies.
  • Exceptional analytical skills with a strong focus on revenue forecasting and P&L management.
  • Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
  • Proficient in using CRM systems and data analysis tools.
  • Strong leadership skills with the ability to motivate and guide a team.
  • Flexibility to adapt to changing market conditions and business needs.

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