Destination Marketing Leader for Thriving Retail and Tourism Hub

7 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

King Deux Search & Consulting, a specialized executive search firm, is committed to delivering bespoke talent solutions across financial services and commerce.

We aim to not only find the right opportunity for our candidates but also leave a lasting legacy beyond the hiring process.

Learn more about our exceptional clients we represent and stay up-to-date on industry news at kingdeux.com.

This iconic destination, backed by local government and neighbouring stakeholders, is poised to become a top retail and entertainment hub for local shoppers and international tourists. We seek an experienced and visionary leader in the retail / tourism and hospitality industry to drive its success.

You will play a pivotal role in promoting this destination as a vital part of Hong Kong's vibrant tourism landscape. Your ability to identify emerging trends and capitalize on innovative marketing strategies will be crucial in continuously enhancing the portfolio's appeal and ensuring its ongoing success.

Key Responsibilities:

  • Lead a team of 6-8 professionals, including marketing and partnership, event management, digital marketing, tenant engagement, etc.
  • Cultivate strategic partnerships and sponsorships to support planned promotional programs, events, and happenings at the portfolio.
  • Provide strategic guidance to continuously enhance the portfolio experience and address dynamic needs of this premier Hong Kong attraction.
  • Develop and lead the marketing and promotional strategy, including events, social media, and website management, to drive vibrancy at the portfolio.
  • Regularly liaise and meet with internal and external stakeholders.
  • Engage with tenants to foster strong partnerships and collaborations, ensuring their needs are met and the overall tenant experience is optimized.
  • Identify opportunities for tenant-driven initiatives and events to drive footfall and enhance the portfolio's appeal.

Requirements:

  • Degree or above in marketing, business management, or a related discipline.
  • Over 10 years of experience, with at least 4 years in a managerial role, in business development, brand partnership, tourism, event management, venue management, or related industries.
  • Self-motivated, creative thinker, and detail-oriented, with a drive to deliver high-quality work.
  • Excellent communication and interpersonal skills.
  • Strong problem-solving abilities, exceptional time management skills, and capacity to multitask and prioritize in a fast-paced environment.
  • Strategic mindset, analytical, innovative, dynamic, and collaborative team player.
  • Fluency in Chinese (Cantonese + Mandarin) and English.

Salary Estimate: HKD $1,200,000 - HKD $1,500,000 per annum, depending on experience.



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