Regional Marketing and Communications Lead

4 days ago


Hong Kong Island, Hong Kong SAR China CoinEx Global Full time

Capture New Opportunities in International Markets with CoinEx Global

About the Job

We are seeking a results-driven Overseas Marketing Manager to join our team, responsible for developing and executing strategic marketing plans to drive business growth in key international markets.

Key Responsibilities:

  • Develop and implement marketing strategies to increase brand awareness and drive engagement among global audiences.
  • Collaborate with cross-functional teams to design and execute targeted marketing campaigns, including social media promotions and event planning.
  • Analyze market trends and competitor activity, providing actionable insights to inform business decisions.
  • Maintain and improve existing relationships with key partners and customers, ensuring long-term success and growth.
  • Identify new business opportunities and develop strategies to capitalize on them.

Essential Skills and Qualifications

  • At least 5 years of experience in international marketing or business development, with a proven track record of driving growth in emerging markets.
  • Strong understanding of global market trends and competitive landscapes, with expertise in market research and analysis.
  • Excellent communication and interpersonal skills, with ability to build strong relationships with internal stakeholders and external partners.
  • Proficiency in English as a working language, with excellent written and verbal communication skills.
  • Familiarity with blockchain and cryptocurrency markets, with knowledge of relevant technologies and industry trends.

Company Overview

  • Founded in December 2017, CoinEx is a leading global cryptocurrency exchange under the ViaBTC Group.
  • Available in 18 languages, CoinEx offers products and services that include spot, futures, margin trading, mining, AMM, and CoinEx Dock.
  • Providing simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions.


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