Marketing Manager for APAC Region

4 days ago


Hong Kong Island, Hong Kong SAR China Blockovate Full time

At Blockovate, we're on a mission to help innovative blockchain solutions reach their target audience.

We work with new blockchain projects and transform their marketing efforts, ensuring their project achieves its goals.

Job Description

You'll be responsible for developing and executing tailored growth strategies for presale in the APAC region. Your role will involve managing content distribution, fostering relationships with key opinion leaders (KOLs), optimizing paid advertising campaigns, and ensuring fundraising initiatives succeed.

Main Responsibilities
  • Design and implement growth marketing strategies specific to the APAC market, focusing on presale fundraising campaigns.
  • Stay informed about regional market trends, regulatory changes, and audience behaviors to inform marketing efforts.
Content Creation and Media Outreach
  • Oversee the creation and distribution of compelling news content on leading crypto platforms.
  • Cultivate relationships with regional media outlets and journalists to enhance content reach and impact.
Influencer Partnerships
  • Identify and collaborate with KOLs and influencers across the APAC region.
  • Manage influencer relationships to ensure alignment with project objectives and brand identity.
Paid Advertising and Data Analysis
  • Plan and execute paid advertising campaigns tailored to the APAC market, focusing on high-impact crypto platforms.
  • Monitor campaign performance, optimize ad spend, and ensure maximum return on investment (ROI).
RequirementsEssential Qualifications
  • Proven experience in growth marketing, ideally within the crypto, blockchain, or fintech sectors.
  • Deep understanding of the APAC crypto landscape, including regional platforms, trends, and investor behavior.
  • Strong network of KOLs, influencers, and media contacts in the APAC region.
  • Expertise in content marketing, influencer management, and paid advertising.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Excellent communication and negotiation skills, with fluency in English and at least one regional language.
Preferred Qualifications
  • Experience working with platforms in regional crypto media outlets.
  • Knowledge of crypto fundraising dynamics.
  • Familiarity with APAC cultural and market nuances to tailor messaging effectively.
Benefits and Perks
  • Competitive salary range: £45,000 - £55,000 depending on experience.
  • Remote working policy: Work from the office, at home, or a combination of both.
  • 33 days holiday (inclusive of bank & public holidays) plus an additional day for every year worked.
  • Quarterly team socials.
  • Working from home budgets.
  • Employee referral program.
  • Company pension scheme.
Why Join Us?
  • You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do.
  • We offer a place for you to take ownership of your work and grow within the business.
  • Everyone is valued, listened to, and recognized as contributing in their own way to the company's success.
Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Marketing
  • Industries
  • IT Services and IT Consulting


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